Market Segmentation Analysis : Understanding It, Doing It, and Making It Useful
Dolnicar, Sara
Market Segmentation Analysis : Understanding It, Doing It, and Making It Useful - Singapore Springer Nature 2018 - 1 electronic resource (324 p.)
Open Access
Business; Management science; Market research; Statistics
Creative Commons
English
978-981-10-8818-6
10.1007/978-981-10-8818-6 doi
Market research
Probability & statistics
Business Management science Market research Statistics
Market Segmentation Analysis : Understanding It, Doing It, and Making It Useful - Singapore Springer Nature 2018 - 1 electronic resource (324 p.)
Open Access
Business; Management science; Market research; Statistics
Creative Commons
English
978-981-10-8818-6
10.1007/978-981-10-8818-6 doi
Market research
Probability & statistics
Business Management science Market research Statistics