Social Media in Rural China
McDonald, Tom
Social Media in Rural China - UCL Press 2016 - 1 electronic resource (234 p.)
Open Access
China’s distinctive social media platforms have gained notable popularity among the nation’s vast number of internet users, but has China’s countryside been ‘left behind’ in this communication revolution? Tom McDonald spent 15 months living in a small rural Chinese community researching how the residents use social media in their daily lives. His ethnographic findings suggest that, far from being left behind, social media is already deeply integrated into the everyday experience of many rural Chinese people.
Creative Commons
English
111.9781910634691
10.14324/111.9781910634691 doi
Society & social sciences
Social & cultural anthropology, ethnography
culture social media society ethnography China Qzone Tencent QQ WeChat
Social Media in Rural China - UCL Press 2016 - 1 electronic resource (234 p.)
Open Access
China’s distinctive social media platforms have gained notable popularity among the nation’s vast number of internet users, but has China’s countryside been ‘left behind’ in this communication revolution? Tom McDonald spent 15 months living in a small rural Chinese community researching how the residents use social media in their daily lives. His ethnographic findings suggest that, far from being left behind, social media is already deeply integrated into the everyday experience of many rural Chinese people.
Creative Commons
English
111.9781910634691
10.14324/111.9781910634691 doi
Society & social sciences
Social & cultural anthropology, ethnography
culture social media society ethnography China Qzone Tencent QQ WeChat