Koko illan ilo? Kolmoskanava ja television kaupallistuminen Suomessa
Hellman, Heikki
Koko illan ilo? Kolmoskanava ja television kaupallistuminen Suomessa - Helsinki Finnish Literature Society / SKS 2012 - 1 electronic resource (432 p.)
Open Access
“Channel Three will entertain you when television gets too serious”, the new entrant in Finland’s broadcast television announced proudly at its launch in 1986. Channel Three was the first fully commercial television channel in the Nordic countries, founded and owned by a group of odd bedfellows: the public broadcaster YLE, its long standing commercial companion MTV and a growing electronics giant Nokia. The plans to start a commercial TV station were first severely opposed by leading politicians, but it was finally approved as a means to fight back international satellite channels and the efforts of major newspaper companies to enter the television market. Drawing from media policy studies and based on archive documents, contemporary media coverage and interviews of the main actors, the book provides a thorough analysis of the stages of Channel Three, indicating how it, despite its short lifespan, contributed profoundly to the commercialization and marketization of television in Finland.
Creative Commons
Finnish
ht.258 9789522223395;9789522229885
10.21435/ht.258 doi
Media, information & communication industries
Radio & television industry
media tv-companies communication policy commercial tv tv
Koko illan ilo? Kolmoskanava ja television kaupallistuminen Suomessa - Helsinki Finnish Literature Society / SKS 2012 - 1 electronic resource (432 p.)
Open Access
“Channel Three will entertain you when television gets too serious”, the new entrant in Finland’s broadcast television announced proudly at its launch in 1986. Channel Three was the first fully commercial television channel in the Nordic countries, founded and owned by a group of odd bedfellows: the public broadcaster YLE, its long standing commercial companion MTV and a growing electronics giant Nokia. The plans to start a commercial TV station were first severely opposed by leading politicians, but it was finally approved as a means to fight back international satellite channels and the efforts of major newspaper companies to enter the television market. Drawing from media policy studies and based on archive documents, contemporary media coverage and interviews of the main actors, the book provides a thorough analysis of the stages of Channel Three, indicating how it, despite its short lifespan, contributed profoundly to the commercialization and marketization of television in Finland.
Creative Commons
Finnish
ht.258 9789522223395;9789522229885
10.21435/ht.258 doi
Media, information & communication industries
Radio & television industry
media tv-companies communication policy commercial tv tv