Der österreichische Werbefilm Die Genese eines Genres von seinen Anfängen bis 1938
Moser, Karin
Der österreichische Werbefilm Die Genese eines Genres von seinen Anfängen bis 1938 - Berlin/Boston De Gruyter 2019 - 1 electronic resource (307 p.)
Open Access
Filmed commercials are part of the culture of remembrance and of corporate and film history. When did this form of advertising begin? Who were the first sponsors and were advertising films made differently at that time than now? The monograph addresses these questions using the example of Austria. Starting from the early period of cinematography, it researches the development and establishment of the genre of the commercial in Austria until 1938.
Creative Commons
German
9783110622300 9783110618969;9783110619140
10.1515/9783110622300 doi
European history
20th century history: c 1900 to c 2000
Social & cultural history
Economic history
Culture of memory media history advertising
Der österreichische Werbefilm Die Genese eines Genres von seinen Anfängen bis 1938 - Berlin/Boston De Gruyter 2019 - 1 electronic resource (307 p.)
Open Access
Filmed commercials are part of the culture of remembrance and of corporate and film history. When did this form of advertising begin? Who were the first sponsors and were advertising films made differently at that time than now? The monograph addresses these questions using the example of Austria. Starting from the early period of cinematography, it researches the development and establishment of the genre of the commercial in Austria until 1938.
Creative Commons
German
9783110622300 9783110618969;9783110619140
10.1515/9783110622300 doi
European history
20th century history: c 1900 to c 2000
Social & cultural history
Economic history
Culture of memory media history advertising