Methodik für Erfassung und Bewertung von emotionalem Kundenfeedback für variantenreiche virtuelle Produkte in immersiver Umgebung
Katicic, Jurica
Methodik für Erfassung und Bewertung von emotionalem Kundenfeedback für variantenreiche virtuelle Produkte in immersiver Umgebung - KIT Scientific Publishing 2013 - 1 electronic resource (VII, 367 p. p.)
Open Access
This work describes a methodology for customer-centered selection of solutions for future product in the concept stage using their virtual representation. It integrates the technology of Virtual Reality and the emotions research into the parallel and interdependent processes of product development and market research, in order to enable the acquisition of relevant emotional feedback during interactive product experiencing.
Creative Commons
German
KSP/1000030530 9783866449305
10.5445/KSP/1000030530 doi
emotional customer feedback immersive environment emotionales Kundenfeedback Virtuelle Realität immersive Umgebung Variantenauswahlvirtual product development variants selection Virtuelle Produktentwicklung Virtual Reality
Methodik für Erfassung und Bewertung von emotionalem Kundenfeedback für variantenreiche virtuelle Produkte in immersiver Umgebung - KIT Scientific Publishing 2013 - 1 electronic resource (VII, 367 p. p.)
Open Access
This work describes a methodology for customer-centered selection of solutions for future product in the concept stage using their virtual representation. It integrates the technology of Virtual Reality and the emotions research into the parallel and interdependent processes of product development and market research, in order to enable the acquisition of relevant emotional feedback during interactive product experiencing.
Creative Commons
German
KSP/1000030530 9783866449305
10.5445/KSP/1000030530 doi
emotional customer feedback immersive environment emotionales Kundenfeedback Virtuelle Realität immersive Umgebung Variantenauswahlvirtual product development variants selection Virtuelle Produktentwicklung Virtual Reality