Marketing Management and Communications in the Public Sector (Record no. 34784)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 03301naaaa2200625uu 4500 |
| 001 - CONTROL NUMBER | |
| control field | https://directory.doabooks.org/handle/20.500.12854/63677 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220219181835.0 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781315622309 |
| 024 7# - OTHER STANDARD IDENTIFIER | |
| Standard number or code | 10.4324/9781315622309 |
| Terms of availability | doi |
| 041 0# - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | KJ |
| Source | bicssc |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | KJP |
| Source | bicssc |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | KJS |
| Source | bicssc |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | KJSP |
| Source | bicssc |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | KJVX |
| Source | bicssc |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | KCP |
| Source | bicssc |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | JPP |
| Source | bicssc |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | JPQB |
| Source | bicssc |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Pasquier, Martial |
| Relationship | auth |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing Management and Communications in the Public Sector |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2018 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 electronic resource (274 p.) |
| 506 0# - RESTRICTIONS ON ACCESS NOTE | |
| Terms governing access | Open Access |
| Source of term | star |
| Standardized terminology for access restriction | Unrestricted online access |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This updated edition of Marketing Management and Communications in the Public Sector provides a thorough overview of the major concepts in public sector marketing and communications, two fields that have continued to grow in importance for modern public administrations. With extended coverage of topics such as social marketing and institutional communication, the authors skilfully build on the solid foundations laid down in the previous edition. Replete with real-world case studies and examples, including new material from the USA, Australia, and Asia, this book gives students a truly international outlook. Additional features include exercises and discussion questions in each chapter and an illustrative extended case study. This refreshed text is essential reading for postgraduate students on public management degrees, and aspiring or current public managers. The Open Access version of this book, available at http://www.taylorfrancis.com/books/e/9781315622309, has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license. |
| 540 ## - TERMS GOVERNING USE AND REPRODUCTION NOTE | |
| Terms governing use and reproduction | Creative Commons |
| Use and reproduction rights | https://creativecommons.org/licenses/by-nc-nd/4.0/ |
| Source of term | cc |
| -- | https://creativecommons.org/licenses/by-nc-nd/4.0/ |
| 546 ## - LANGUAGE NOTE | |
| Language note | English |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Business & management |
| Source of heading or term | bicssc |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Business communication & presentation |
| Source of heading or term | bicssc |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Sales & marketing |
| Source of heading or term | bicssc |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Public relations |
| Source of heading or term | bicssc |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Non-profitmaking organizations |
| Source of heading or term | bicssc |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Political economy |
| Source of heading or term | bicssc |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Public administration |
| Source of heading or term | bicssc |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Central government policies |
| Source of heading or term | bicssc |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | communication ethics |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | communication models |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | communication strategies |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | communication theory |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | co-branding |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | crisis communication |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Jean-Patrick Villeneuve |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | marketing instruments |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | non-profit management |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | public administration |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | public communication |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | public management |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | public marketing |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | public sector marketing |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | public-private partnerships |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | social marketing |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Villeneuve, Jean-Patrick |
| Relationship | auth |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Host name | www.oapen.org |
| Uniform Resource Identifier | <a href="https://library.oapen.org/bitstream/20.500.12657/46734/1/oa-9781317222613.pdf">https://library.oapen.org/bitstream/20.500.12657/46734/1/oa-9781317222613.pdf</a> |
| Access status | 0 |
| Public note | DOAB: download the publication |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Host name | www.oapen.org |
| Uniform Resource Identifier | <a href="https://directory.doabooks.org/handle/20.500.12854/63677">https://directory.doabooks.org/handle/20.500.12854/63677</a> |
| Access status | 0 |
| Public note | DOAB: description of the publication |
No items available.