Markeninszenierung in Japan : Zur narrativen Konstruktion der Lifestyle-Marken »Muji« und »Uniqlo« (Record no. 39337)

MARC details
000 -LEADER
fixed length control field 02679naaaa2200649uu 4500
001 - CONTROL NUMBER
control field https://directory.doabooks.org/handle/20.500.12854/39614
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220219194259.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9783839449080
024 7# - OTHER STANDARD IDENTIFIER
Standard number or code 10.14361/9783839449080
Terms of availability doi
041 0# - LANGUAGE CODE
Language code of text/sound track or separate title German
042 ## - AUTHENTICATION CODE
Authentication code dc
072 #7 - SUBJECT CATEGORY CODE
Subject category code AB
Source bicssc
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Rühle, Christiane
Relationship auth
245 10 - TITLE STATEMENT
Title Markeninszenierung in Japan : Zur narrativen Konstruktion der Lifestyle-Marken »Muji« und »Uniqlo«
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Bielefeld
Name of publisher, distributor, etc. transcript Verlag
Date of publication, distribution, etc. 2020
300 ## - PHYSICAL DESCRIPTION
Extent 1 electronic resource (314 p.)
506 0# - RESTRICTIONS ON ACCESS NOTE
Terms governing access Open Access
Source of term star
Standardized terminology for access restriction Unrestricted online access
520 ## - SUMMARY, ETC.
Summary, etc. Die Einzelhandelsketten »Muji« und »Uniqlo« gelten als Musterbeispiele für international erfolgreiche Lifestyle-Marken aus Japan. Aus einer interdisziplinären Perspektive heraus identifiziert Christiane Rühle die Strukturen und Akteure dieser spezifischen Markeninszenierungen und arbeitet die dazugehörigen Positionen, Mittel und zentralen Motive heraus. Sie fragt im Kontext von unternehmensbezogener und nationalstaatlicher Imagebildung nach den Bezügen zwischen Konsum, Kultur und Identität und fokussiert dabei auf die Rolle, die privatwirtschaftliche Unternehmen innerhalb dieses Prozesses einnehmen.
540 ## - TERMS GOVERNING USE AND REPRODUCTION NOTE
Terms governing use and reproduction Creative Commons
Use and reproduction rights by-nc-nd/4.0/
Source of term cc
-- http://creativecommons.org/licenses/by-nc-nd/4.0/
546 ## - LANGUAGE NOTE
Language note German
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element The arts: general issues
Source of heading or term bicssc
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Japan
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Konsum
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Marke
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Muji
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Uniqlo
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Image
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Marketing
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Identität
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Kultur
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Privatwirtschaft
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Markeninszenierung
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Werbung
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Medien
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Wirtschaft
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Gesellschaft
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Medienästhetik
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Cultural Studies
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Asien
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Medienwissenschaft
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Consumption
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Brand
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Identity
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Culture
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Private Sector
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Brand Staging
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Advertising
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Media
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Economy
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Society
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Media Aesthetics
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Asia
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Media Studies
856 40 - ELECTRONIC LOCATION AND ACCESS
Host name www.oapen.org
Uniform Resource Identifier <a href="https://library.oapen.org/bitstream/20.500.12657/39495/1/9783839449080.pdf">https://library.oapen.org/bitstream/20.500.12657/39495/1/9783839449080.pdf</a>
Access status 0
Public note DOAB: download the publication
856 40 - ELECTRONIC LOCATION AND ACCESS
Host name www.oapen.org
Uniform Resource Identifier <a href="https://library.oapen.org/bitstream/20.500.12657/39495/1/9783839449080.pdf">https://library.oapen.org/bitstream/20.500.12657/39495/1/9783839449080.pdf</a>
Access status 0
Public note DOAB: download the publication
856 40 - ELECTRONIC LOCATION AND ACCESS
Host name www.oapen.org
Uniform Resource Identifier <a href="https://directory.doabooks.org/handle/20.500.12854/39614">https://directory.doabooks.org/handle/20.500.12854/39614</a>
Access status 0
Public note DOAB: description of the publication

No items available.