Praxishandbuch Online - Fundraising : Wie man im Internet und mit Social Media erfolgreich Spenden sammelt (Record no. 41174)

MARC details
000 -LEADER
fixed length control field 03620naaaa2200673uu 4500
001 - CONTROL NUMBER
control field https://directory.doabooks.org/handle/20.500.12854/29460
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9783839433102
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9783837633108;9783732833108
024 7# - OTHER STANDARD IDENTIFIER
Standard number or code 10.14361/9783839433102
Terms of availability doi
041 0# - LANGUAGE CODE
Language code of text/sound track or separate title German
042 ## - AUTHENTICATION CODE
Authentication code dc
072 #7 - SUBJECT CATEGORY CODE
Subject category code KJM
Source bicssc
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Lampe, Björn
Relationship edt
245 10 - TITLE STATEMENT
Title Praxishandbuch Online - Fundraising : Wie man im Internet und mit Social Media erfolgreich Spenden sammelt
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Bielefeld
Name of publisher, distributor, etc. transcript Verlag
Date of publication, distribution, etc. 2015
300 ## - PHYSICAL DESCRIPTION
Extent 1 electronic resource (188 p.)
506 0# - RESTRICTIONS ON ACCESS NOTE
Terms governing access Open Access
Source of term star
Standardized terminology for access restriction Unrestricted online access
520 ## - SUMMARY, ETC.
Summary, etc. The days of donation boxes are numbered. An increasing number of clubs and associations, projects and foundations no longer wish to (exclusively) collect donations on the street or via post, but rather are looking to collect funds and mobilize supporters in a more affordable and effective way online. In this book, you will find out how that works. Using various practical examples, the fundamentals of successful online fundraising are explained: from user-friendly website design through efficient social media management, up to planning and evaluation of fundraising campaigns.
520 ## - SUMMARY, ETC.
Summary, etc. Die Tage der Spendenbüchsen sind gezählt. Immer mehr Vereine, soziale Initiativen, Projekte und Stiftungen möchten nicht mehr (nur) auf der Straße oder via Brief, sondern kostensparend und effektiv im Internet Spenden sammeln und Unterstützer mobilisieren. In diesem Buch lernen Sie, wie das geht. Anhand vieler Praxisbeispiele werden die Grundlagen für erfolgreiches Online-Fundraising erläutert: von der nutzerfreundlichen Website-Gestaltung über effizientes Social-Media-Management bis hin zur Planung und Evaluation von Fundraising-Kampagnen.
540 ## - TERMS GOVERNING USE AND REPRODUCTION NOTE
Terms governing use and reproduction Creative Commons
Use and reproduction rights https://creativecommons.org/licenses/by-nc-nd/3.0/
Source of term cc
-- https://creativecommons.org/licenses/by-nc-nd/3.0/
546 ## - LANGUAGE NOTE
Language note German
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Management & management techniques
Source of heading or term bicssc
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term kampagnen
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term economy
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term betterplace
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term guidebook
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term internet
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term social media
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term cultural policy
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term cultural industry
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term kulturwirtschaft
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term spenden
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term campaigns
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term cultural management
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term ratgeber
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term wirtschaft
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term kulturmanagement
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Uncontrolled term kulturpolitik
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Uncontrolled term zivilgesellschaft
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term donations
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term fundraising
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term civil society
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term E-Mail
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Facebook
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Google
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Newsletter
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Non-Profit-Organisation
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Twitter
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Ziemann, Kathleen
Relationship edt
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Ullrich, Angela
Relationship edt
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Lampe, Björn
Relationship oth
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Ziemann, Kathleen
Relationship oth
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Ullrich, Angela
Relationship oth
856 40 - ELECTRONIC LOCATION AND ACCESS
Host name www.oapen.org
Uniform Resource Identifier <a href="https://library.oapen.org/bitstream/20.500.12657/31832/1/624894.pdf">https://library.oapen.org/bitstream/20.500.12657/31832/1/624894.pdf</a>
Access status 0
Public note DOAB: download the publication
856 40 - ELECTRONIC LOCATION AND ACCESS
Host name www.oapen.org
Uniform Resource Identifier <a href="https://library.oapen.org/bitstream/20.500.12657/31832/1/624894.pdf">https://library.oapen.org/bitstream/20.500.12657/31832/1/624894.pdf</a>
Access status 0
Public note DOAB: download the publication
856 40 - ELECTRONIC LOCATION AND ACCESS
Host name www.oapen.org
Uniform Resource Identifier <a href="https://library.oapen.org/bitstream/20.500.12657/31832/1/624894.pdf">https://library.oapen.org/bitstream/20.500.12657/31832/1/624894.pdf</a>
Access status 0
Public note DOAB: download the publication
856 40 - ELECTRONIC LOCATION AND ACCESS
Host name www.oapen.org
Uniform Resource Identifier <a href="https://library.oapen.org/bitstream/20.500.12657/31832/1/624894.pdf">https://library.oapen.org/bitstream/20.500.12657/31832/1/624894.pdf</a>
Access status 0
Public note DOAB: download the publication
856 40 - ELECTRONIC LOCATION AND ACCESS
Host name www.oapen.org
Uniform Resource Identifier <a href="https://directory.doabooks.org/handle/20.500.12854/29460">https://directory.doabooks.org/handle/20.500.12854/29460</a>
Access status 0
Public note DOAB: description of the publication

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