Potenzialorientierte Kundensegmentierung zur Optimierung des Leistungsportfolios in der Firmenkundenbank : Konzeption und Implementierung einer "efficient customization" am Beispiel von Genossenschaftsbanken (Record no. 42571)
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| fixed length control field | 03636naaaa2200649uu 4500 |
| 001 - CONTROL NUMBER | |
| control field | https://directory.doabooks.org/handle/20.500.12854/30265 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | b13860 |
| 024 7# - OTHER STANDARD IDENTIFIER | |
| Standard number or code | 10.3726/b13860 |
| Terms of availability | doi |
| 041 0# - LANGUAGE CODE | |
| Language code of text/sound track or separate title | German |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | GPH |
| Source | bicssc |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | KFC |
| Source | bicssc |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | KFFK |
| Source | bicssc |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | KJMV5 |
| Source | bicssc |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | KJMV7 |
| Source | bicssc |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | KJSM |
| Source | bicssc |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Raddao, Nino |
| Relationship | auth |
| 245 10 - TITLE STATEMENT | |
| Title | Potenzialorientierte Kundensegmentierung zur Optimierung des Leistungsportfolios in der Firmenkundenbank : Konzeption und Implementierung einer "efficient customization" am Beispiel von Genossenschaftsbanken |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Bern |
| Name of publisher, distributor, etc. | Peter Lang International Academic Publishing Group |
| Date of publication, distribution, etc. | 2018 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 electronic resource (141 p.) |
| 506 0# - RESTRICTIONS ON ACCESS NOTE | |
| Terms governing access | Open Access |
| Source of term | star |
| Standardized terminology for access restriction | Unrestricted online access |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Aufgrund der hohen Substituierbarkeit klassischer Bankprodukte kommt dem Management der Kundenbeziehung als Differenzierungsstrategie im Firmenkundengeschäft eine entscheidende Bedeutung zu. Eine wesentliche Herausforderung stellt dabei die Ausgestaltung des Leistungsangebotes der Bank dar. Einerseits ist die Kunde-Bank-Beziehung so zu gestalten, dass ein erlebbarer Mehrwert für den Firmenkunden entsteht. Andererseits muss dabei bankseitig auch eine angemessene Rentabilität der Geschäftsbeziehung und ein effizienter Einsatz der Betreuungsressourcen gewährleistet werden. Dieser Beitrag – der auf der mit dem DZ BANK Karriere-Preis ausgezeichneten Diplomarbeit des Autors basiert – wird ein multidimensionales Segmentierungsmodell entwickelt, das als Ausgangspunkt eines ganzheitlichen Vertriebsmanagements verstanden werden kann. Der Autor verknüpft den entwickelten Ansatz mit einer empirischen Analyse zur Anforderungsstruktur von Firmenkunden und leitet daraus Implikationen zur segmentspezifischen Optimierung des Leistungsportfolios von Banken ab. |
| 540 ## - TERMS GOVERNING USE AND REPRODUCTION NOTE | |
| Terms governing use and reproduction | Creative Commons |
| Use and reproduction rights | https://creativecommons.org/licenses/by/4.0/legalcode |
| Source of term | cc |
| -- | https://creativecommons.org/licenses/by/4.0/legalcode |
| 546 ## - LANGUAGE NOTE | |
| Language note | German |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Data analysis: general |
| Source of heading or term | bicssc |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Accounting |
| Source of heading or term | bicssc |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Banking |
| Source of heading or term | bicssc |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Production & quality control management |
| Source of heading or term | bicssc |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Sales & marketing management |
| Source of heading or term | bicssc |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Market research |
| Source of heading or term | bicssc |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Beispiel |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Deutschland |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | efficient |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | einer |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Firmenkindengeschäft |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Firmenkundenbank |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Firmenkundengeschäft |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Genossenschaftsbanken |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Implementierung |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Konzeption |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Kreditgenossenschaftlicher Verbund |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Kundenanforderungen |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Kundenbindungsmanagement |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Kundensegmentierung |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Kundenstruktur |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Leistungsportfolios |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Marktsegmentierung |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Optimierung |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Potenzialorientierte |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Raddao |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Vertriebsmanagement |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | customization< |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Host name | www.oapen.org |
| Uniform Resource Identifier | <a href="https://library.oapen.org/bitstream/20.500.12657/26905/1/1003138.pdf">https://library.oapen.org/bitstream/20.500.12657/26905/1/1003138.pdf</a> |
| Access status | 0 |
| Public note | DOAB: download the publication |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Host name | www.oapen.org |
| Uniform Resource Identifier | <a href="https://library.oapen.org/bitstream/20.500.12657/26905/1/1003138.pdf">https://library.oapen.org/bitstream/20.500.12657/26905/1/1003138.pdf</a> |
| Access status | 0 |
| Public note | DOAB: download the publication |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Host name | www.oapen.org |
| Uniform Resource Identifier | <a href="https://library.oapen.org/bitstream/20.500.12657/26905/1/1003138.pdf">https://library.oapen.org/bitstream/20.500.12657/26905/1/1003138.pdf</a> |
| Access status | 0 |
| Public note | DOAB: download the publication |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Host name | www.oapen.org |
| Uniform Resource Identifier | <a href="https://directory.doabooks.org/handle/20.500.12854/30265">https://directory.doabooks.org/handle/20.500.12854/30265</a> |
| Access status | 0 |
| Public note | DOAB: description of the publication |
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