The Mobile Commerce Prospects: A Strategic Analysis of Opportunities in the Banking Sector (Record no. 43319)

MARC details
000 -LEADER
fixed length control field 02975naaaa2200349uu 4500
001 - CONTROL NUMBER
control field https://directory.doabooks.org/handle/20.500.12854/35613
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number HUP.16
024 7# - OTHER STANDARD IDENTIFIER
Standard number or code 10.15460/HUP.16
Terms of availability doi
041 0# - LANGUAGE CODE
Language code of text/sound track or separate title German
042 ## - AUTHENTICATION CODE
Authentication code dc
072 #7 - SUBJECT CATEGORY CODE
Subject category code UM
Source bicssc
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Tiwari, Rajnish
Relationship auth
245 10 - TITLE STATEMENT
Title The Mobile Commerce Prospects: A Strategic Analysis of Opportunities in the Banking Sector
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Hamburg
Name of publisher, distributor, etc. Hamburg University Press
Date of publication, distribution, etc. 2007
300 ## - PHYSICAL DESCRIPTION
Extent 1 electronic resource (233 p.)
506 0# - RESTRICTIONS ON ACCESS NOTE
Terms governing access Open Access
Source of term star
Standardized terminology for access restriction Unrestricted online access
520 ## - SUMMARY, ETC.
Summary, etc. Mobile Commerce has gained increasing acceptance amongst various sections of the society in previous years. The reasons for its growth can be traced back to technological and demographical developments that have influenced many aspects of the socio-cultural behaviour in today's world. The need (and/or wish) for mobility seems to be the driving force behind Mobile Commerce. The launch of UMTS technology has provided Mobile Commerce with the necessary verve.Mobile Banking presents an opportunity for banks to retain their existing, technology-savvy customer base by offering value-added, innovative services and to attract new customers from corresponding sections of the society. The customer survey provides evidence that such sections in the meanwhile include the affluent and financially relevant groups of the society in Germany. The time seems to be ripe to convert this non-negligible customer interest into business-driving customer demand. A proactive attitude on the part of the banks seems to be therefore recommendable.Many banks in Germany have come to regard Mobile Banking as a necessary tool for thwarting negative differentiation vis-à-vis rivals and to foster/retain an innovative image. This self-reinforcing dynamism is expected to gain currency in near-future so that Mobile Banking services could soon advance to a standard product - on the lines of Online Banking - offered by more or less each and every bank.
540 ## - TERMS GOVERNING USE AND REPRODUCTION NOTE
Terms governing use and reproduction All rights reserved
-- http://oapen.org/content/about-rights
546 ## - LANGUAGE NOTE
Language note German
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Computer programming / software development
Source of heading or term bicssc
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Mobile Banking
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Mobile Commerce
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Banking Sector
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Hamburg University of Technology
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term International Management
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term University of Hamburg
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Buse, Stephan
Relationship auth
856 40 - ELECTRONIC LOCATION AND ACCESS
Host name www.oapen.org
Uniform Resource Identifier <a href="https://library.oapen.org/bitstream/20.500.12657/27668/1/1002337.pdf">https://library.oapen.org/bitstream/20.500.12657/27668/1/1002337.pdf</a>
Access status 0
Public note DOAB: download the publication
856 40 - ELECTRONIC LOCATION AND ACCESS
Host name www.oapen.org
Uniform Resource Identifier <a href="https://library.oapen.org/bitstream/20.500.12657/27668/1/1002337.pdf">https://library.oapen.org/bitstream/20.500.12657/27668/1/1002337.pdf</a>
Access status 0
Public note DOAB: download the publication
856 40 - ELECTRONIC LOCATION AND ACCESS
Host name www.oapen.org
Uniform Resource Identifier <a href="https://library.oapen.org/bitstream/20.500.12657/27668/1/1002337.pdf">https://library.oapen.org/bitstream/20.500.12657/27668/1/1002337.pdf</a>
Access status 0
Public note DOAB: download the publication
856 40 - ELECTRONIC LOCATION AND ACCESS
Host name www.oapen.org
Uniform Resource Identifier <a href="https://directory.doabooks.org/handle/20.500.12854/35613">https://directory.doabooks.org/handle/20.500.12854/35613</a>
Access status 0
Public note DOAB: description of the publication

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