Commercial Communication in the Digital Age : Information or Disinformation? (Record no. 54350)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02685naaaa2200409uu 4500 |
| 001 - CONTROL NUMBER | |
| control field | https://directory.doabooks.org/handle/20.500.12854/32329 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | oapen_628402 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9783110416794;9783110416831 |
| 024 7# - OTHER STANDARD IDENTIFIER | |
| Standard number or code | 10.26530/oapen_628402 |
| Terms of availability | doi |
| 041 0# - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | D |
| Source | bicssc |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Siegert, Gabriele |
| Relationship | auth |
| 245 10 - TITLE STATEMENT | |
| Title | Commercial Communication in the Digital Age : Information or Disinformation? |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | De Gruyter Mouton |
| Date of publication, distribution, etc. | 20170415 |
| 506 0# - RESTRICTIONS ON ACCESS NOTE | |
| Terms governing access | Open Access |
| Source of term | star |
| Standardized terminology for access restriction | Unrestricted online access |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | In today’s digital age, online and mobile advertising are of growing importance, with advertising no longer bound to the traditional media industry. Although the advertising industry still has broader access to the different measures and channels, users and consumers today have more possibilities to publish, get informed or communicate – to “co-create” –, and to reach a bigger audience. There is a good chance thus that users and consumers are better informed about the objectives and persuasive tricks of the advertising industry than ever before. At the same time, advertisers can inform about products and services without the limitations of time and place faced by traditional mass media. But will there really be a time when advertisers and consumers have equal power, or does tracking users online and offline lead to a situation where advertisers have more information about the consumers than ever before? The volume discusses these questions and related issues. |
| 540 ## - TERMS GOVERNING USE AND REPRODUCTION NOTE | |
| Terms governing use and reproduction | Creative Commons |
| Use and reproduction rights | https://creativecommons.org/licenses/by-nc-nd/4.0/legalcode |
| Source of term | cc |
| -- | https://creativecommons.org/licenses/by-nc-nd/4.0/legalcode |
| 546 ## - LANGUAGE NOTE | |
| Language note | English |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Literature & literary studies |
| Source of heading or term | bicssc |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Literature |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Communication Science |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Advertising |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Disinformation |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Greenwashing |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Internet |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Internet of things |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Journalism |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Marketing |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Meme |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Rimscha, Björn |
| Relationship | auth |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Grubenmann, Stephanie |
| Relationship | auth |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Host name | www.oapen.org |
| Uniform Resource Identifier | <a href="https://library.oapen.org/bitstream/20.500.12657/31406/1/628402.pdf">https://library.oapen.org/bitstream/20.500.12657/31406/1/628402.pdf</a> |
| Access status | 0 |
| Public note | DOAB: download the publication |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Host name | www.oapen.org |
| Uniform Resource Identifier | <a href="https://library.oapen.org/bitstream/20.500.12657/31406/1/628402.pdf">https://library.oapen.org/bitstream/20.500.12657/31406/1/628402.pdf</a> |
| Access status | 0 |
| Public note | DOAB: download the publication |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Host name | www.oapen.org |
| Uniform Resource Identifier | <a href="https://library.oapen.org/bitstream/20.500.12657/31406/1/628402.pdf">https://library.oapen.org/bitstream/20.500.12657/31406/1/628402.pdf</a> |
| Access status | 0 |
| Public note | DOAB: download the publication |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Host name | www.oapen.org |
| Uniform Resource Identifier | <a href="https://directory.doabooks.org/handle/20.500.12854/32329">https://directory.doabooks.org/handle/20.500.12854/32329</a> |
| Access status | 0 |
| Public note | DOAB: description of the publication |
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