Individualisierung und mobile Dienste am Beispiel der Medienbranche - Ansätze zum Schaffen von Kundenmehrwert (Record no. 56407)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 04042naaaa2200373uu 4500 |
| 001 - CONTROL NUMBER | |
| control field | https://directory.doabooks.org/handle/20.500.12854/37619 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | gup2006-201 |
| 024 7# - OTHER STANDARD IDENTIFIER | |
| Standard number or code | 10.17875/gup2006-201 |
| Terms of availability | doi |
| 041 0# - LANGUAGE CODE | |
| Language code of text/sound track or separate title | German |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | K |
| Source | bicssc |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | KNT |
| Source | bicssc |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | KNTX1 |
| Source | bicssc |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kaspar, Christian Markus, |
| Relationship | auth |
| 245 10 - TITLE STATEMENT | |
| Title | Individualisierung und mobile Dienste am Beispiel der Medienbranche - Ansätze zum Schaffen von Kundenmehrwert |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | Universitätsverlag Göttingen |
| Date of publication, distribution, etc. | 2006 |
| 506 0# - RESTRICTIONS ON ACCESS NOTE | |
| Terms governing access | Open Access |
| Source of term | star |
| Standardized terminology for access restriction | Unrestricted online access |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Christian Kaspar deals with the causes of the current economic crisis in the media industry and discusses opportunities for media companies to avert this crisis. Two options particularly are considered in more detail: the approaching of media products to individual desires of recipients on the basis of individualized systems on the one hand and the quick and location-independent distribution of contents through the mobile internet on the other. Kaspar makes point of two aims: First, it is examined whether and how far the strategies of individualization and distribution in the mobile internet are - compared with traditional media - able to provide additional benefit for customers. Second, conceptual issues in the context of realization of individual and mobile media products are raised and solutions are presented. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Die Medienbranche war in den vergangenen Jahren mit Veränderungen der Wettbewerbsbedingungen konfrontiert, die sich in zum Teil drastisch gesunkenen Umsatz- und Ertragszahlen niedergeschlagen haben. Die derzeitige wirtschaftliche Krise der Medienbranche kann allerdings nicht auf die mangelnde Nachfrage nach ihren Erzeugnissen zurückgeführt werden. Im Gegenteil war aktuellen Medienstatistiken zu Folge der durchschnittliche Medienkonsum noch nie so hoch wie heute. Christian Kaspar beschäftigt sich daher mit der Frage, wodurch die derzeitige wirtschaftliche Krise der Medienbranche entstanden ist, und welche Möglichkeiten Medienunternehmen besitzen, um die Krise abzuwenden. Dabei werden insbesondere zwei Strategieoptionen näher betrachtet: das Annähern von Medienprodukten an den individuellen Idealwunsch eines Rezipienten auf Grundlage von Individualisierungssystemen und der schnelle und ortsungebundene Vertrieb von Inhalten durch das mobile Internet. Dieses Buch verfolgt dabei eine zweifache Zielsetzung: erstens wird untersucht, ob und in wiefern die Strategieoptionen der Individualisierung und des Inhaltevertriebs im mobilen Internet jeweils in der Lage sind, den Kunden von Medienunternehmen im Vergleich zu herkömmlichen Medienformaten einen zusätzlichen Nutzen zu stiften. Zweitens werden konzeptionelle Fragestellungen im Rahmen der Realisierung individueller und mobiler Mediengüter aufgeworfen und entsprechende Lösungsansätze vorgestellt. |
| 540 ## - TERMS GOVERNING USE AND REPRODUCTION NOTE | |
| Terms governing use and reproduction | Creative Commons |
| Use and reproduction rights | by-nd/3.0/de |
| Source of term | cc |
| -- | http://creativecommons.org/licenses/by-nd/3.0/de |
| 546 ## - LANGUAGE NOTE | |
| Language note | German |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Economics, finance, business & management |
| Source of heading or term | bicssc |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Media, information & communication industries |
| Source of heading or term | bicssc |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Internet & WWW industries |
| Source of heading or term | bicssc |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | media economy |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | internet |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Mobiles Internet |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Short Message Service |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Host name | www.oapen.org |
| Uniform Resource Identifier | <a href="https://library.oapen.org/bitstream/20.500.12657/32608/1/610242.pdf">https://library.oapen.org/bitstream/20.500.12657/32608/1/610242.pdf</a> |
| Access status | 0 |
| Public note | DOAB: download the publication |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Host name | www.oapen.org |
| Uniform Resource Identifier | <a href="https://library.oapen.org/bitstream/20.500.12657/32608/1/610242.pdf">https://library.oapen.org/bitstream/20.500.12657/32608/1/610242.pdf</a> |
| Access status | 0 |
| Public note | DOAB: download the publication |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Host name | www.oapen.org |
| Uniform Resource Identifier | <a href="https://library.oapen.org/bitstream/20.500.12657/32608/1/610242.pdf">https://library.oapen.org/bitstream/20.500.12657/32608/1/610242.pdf</a> |
| Access status | 0 |
| Public note | DOAB: download the publication |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Host name | www.oapen.org |
| Uniform Resource Identifier | <a href="https://library.oapen.org/bitstream/20.500.12657/32608/1/610242.pdf">https://library.oapen.org/bitstream/20.500.12657/32608/1/610242.pdf</a> |
| Access status | 0 |
| Public note | DOAB: download the publication |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Host name | www.oapen.org |
| Uniform Resource Identifier | <a href="https://directory.doabooks.org/handle/20.500.12854/37619">https://directory.doabooks.org/handle/20.500.12854/37619</a> |
| Access status | 0 |
| Public note | DOAB: description of the publication |
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