Verhaltensforschung am Point of Sale - Ansatzpunkte und Methodik (Record no. 56907)

MARC details
000 -LEADER
fixed length control field 03310naaaa2200433uu 4500
001 - CONTROL NUMBER
control field https://directory.doabooks.org/handle/20.500.12854/35418
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number gup2009-214
024 7# - OTHER STANDARD IDENTIFIER
Standard number or code 10.17875/gup2009-214
Terms of availability doi
041 0# - LANGUAGE CODE
Language code of text/sound track or separate title German
042 ## - AUTHENTICATION CODE
Authentication code dc
072 #7 - SUBJECT CATEGORY CODE
Subject category code K
Source bicssc
072 #7 - SUBJECT CATEGORY CODE
Subject category code KJS
Source bicssc
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Silberer, Günter,
Relationship auth
245 10 - TITLE STATEMENT
Title Verhaltensforschung am Point of Sale - Ansatzpunkte und Methodik
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Universitätsverlag Göttingen
Date of publication, distribution, etc. 2009
506 0# - RESTRICTIONS ON ACCESS NOTE
Terms governing access Open Access
Source of term star
Standardized terminology for access restriction Unrestricted online access
520 ## - SUMMARY, ETC.
Summary, etc. Many buying decisions are made at the Point of Sale. This fact underlines the outstanding importance of behaviourism, its methods and its efficiency. Therefore this work deals with the classical as well as with recent research methods into buying habits, etc. Validity aspects receive special attention. To demonstrate how much information can be gathered with relatively little effort an adapted form of research at the POS is described. Also suggestions are given to look into the behaviour of the staff at the POS.
520 ## - SUMMARY, ETC.
Summary, etc. Viele Kaufentscheidungen fallen erst am Point of Sale (POS), zumindest werden viele Absichten dort erst konkretisiert. Dies allein begründet die herausragende Bedeutung der Verhaltensforschung am POS. Bei dieser Forschung bedarf es des Einsatzes geeigneter Forschungsmethoden und der Beachtung ihrer Leistungsfähigkeit. Aus diesem Grunde befasst sich die hier vorgelegte Publikation mit den klassischen, aber auch mit neueren Forschungsmethoden, vor allem mit der Erfassung des Lauf-, Zuwendungs- und Kaufverhaltens und mit der Erfassung kognitiver Prozesse beim Besuch eines stationären Geschäfts. Besondere Beachtung erfahren Validitätsaspekte sowie Selektivitäts- und Reaktivitätseffekte, die über die Aussagekraft der Befunde entscheiden. Um aufzuzeigen, wie mit begrenztem Aufwand möglichst viel in Erfahrung gebracht werden kann, wird eine abgestufte Verhaltensforschung am POS skizziert. Abschließend wird aufgezeigt, wie auch das Verhalten der Mitarbeiter am POS untersucht werden kann.
540 ## - TERMS GOVERNING USE AND REPRODUCTION NOTE
Terms governing use and reproduction Creative Commons
Use and reproduction rights by-nd/2.0/de/deed.de
Source of term cc
-- http://creativecommons.org/licenses/by-nd/2.0/de/deed.de
546 ## - LANGUAGE NOTE
Language note German
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Economics, finance, business & management
Source of heading or term bicssc
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Sales & marketing
Source of heading or term bicssc
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term point of sale
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term consumption
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term marketing
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term market research
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Befragung
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Kaufverhalten
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Kognition
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Stichprobe
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Validität
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Verhaltensbiologie
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Verkaufsort
856 40 - ELECTRONIC LOCATION AND ACCESS
Host name www.oapen.org
Uniform Resource Identifier <a href="https://library.oapen.org/bitstream/20.500.12657/32601/1/610249.pdf">https://library.oapen.org/bitstream/20.500.12657/32601/1/610249.pdf</a>
Access status 0
Public note DOAB: download the publication
856 40 - ELECTRONIC LOCATION AND ACCESS
Host name www.oapen.org
Uniform Resource Identifier <a href="https://library.oapen.org/bitstream/20.500.12657/32601/1/610249.pdf">https://library.oapen.org/bitstream/20.500.12657/32601/1/610249.pdf</a>
Access status 0
Public note DOAB: download the publication
856 40 - ELECTRONIC LOCATION AND ACCESS
Host name www.oapen.org
Uniform Resource Identifier <a href="https://library.oapen.org/bitstream/20.500.12657/32601/1/610249.pdf">https://library.oapen.org/bitstream/20.500.12657/32601/1/610249.pdf</a>
Access status 0
Public note DOAB: download the publication
856 40 - ELECTRONIC LOCATION AND ACCESS
Host name www.oapen.org
Uniform Resource Identifier <a href="https://library.oapen.org/bitstream/20.500.12657/32601/1/610249.pdf">https://library.oapen.org/bitstream/20.500.12657/32601/1/610249.pdf</a>
Access status 0
Public note DOAB: download the publication
856 40 - ELECTRONIC LOCATION AND ACCESS
Host name www.oapen.org
Uniform Resource Identifier <a href="https://directory.doabooks.org/handle/20.500.12854/35418">https://directory.doabooks.org/handle/20.500.12854/35418</a>
Access status 0
Public note DOAB: description of the publication

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