Persoenlichkeitsorientiertes Markenmanagement : Eine empirische Untersuchung zur Messung, Wahrnehmung und Wirkung der Markenpersoenlichkeit (Record no. 57428)

MARC details
000 -LEADER
fixed length control field 02551naaaa2200493uu 4500
001 - CONTROL NUMBER
control field https://directory.doabooks.org/handle/20.500.12854/29679
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number b13632
024 7# - OTHER STANDARD IDENTIFIER
Standard number or code 10.3726/b13632
Terms of availability doi
041 0# - LANGUAGE CODE
Language code of text/sound track or separate title German
042 ## - AUTHENTICATION CODE
Authentication code dc
072 #7 - SUBJECT CATEGORY CODE
Subject category code KJMV5
Source bicssc
072 #7 - SUBJECT CATEGORY CODE
Subject category code KJSM
Source bicssc
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Hieronimus, Fabian
Relationship auth
245 10 - TITLE STATEMENT
Title Persoenlichkeitsorientiertes Markenmanagement : Eine empirische Untersuchung zur Messung, Wahrnehmung und Wirkung der Markenpersoenlichkeit
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Bern
Name of publisher, distributor, etc. Peter Lang International Academic Publishing Group
Date of publication, distribution, etc. 2018
300 ## - PHYSICAL DESCRIPTION
Extent 1 electronic resource (311 p.)
506 0# - RESTRICTIONS ON ACCESS NOTE
Terms governing access Open Access
Source of term star
Standardized terminology for access restriction Unrestricted online access
520 ## - SUMMARY, ETC.
Summary, etc. Der Aufbau einer differenzierten Markenpersönlichkeit wird seit geraumer Zeit als entscheidend für das Markenmanagement betrachtet. In Ermangelung eines integrierten Steuerungsrahmens wird in dieser Arbeit zunächst ein Bezugsrahmen für das Management von Markenpersönlichkeiten entwickelt. In einem sich anschließenden empirischen Teil wird die Markenpersönlichkeit operationalisiert und hinsichtlich ihrer Wahrnehmung und ihrer Wirkung auf die Markenstärke gemessen. Abschließend werden Implikationen für die Praxis diskutiert.
540 ## - TERMS GOVERNING USE AND REPRODUCTION NOTE
Terms governing use and reproduction Creative Commons
Use and reproduction rights https://creativecommons.org/licenses/by/4.0/legalcode
Source of term cc
-- https://creativecommons.org/licenses/by/4.0/legalcode
546 ## - LANGUAGE NOTE
Language note German
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Production & quality control management
Source of heading or term bicssc
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Market research
Source of heading or term bicssc
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Eine
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term empirische
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Uncontrolled term Hieronimus
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Uncontrolled term Marken
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Markenimage
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Markenmanagement
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Markenmanagement
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Markenpersönlichkeit
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Markenpersönlichkeit
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Markenpolitik
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Markenstärke
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Messung
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Persönlichkeitsorientiertes
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Strategisches Management
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Uncontrolled term Untersuchung
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Wahrnehmung
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Wirkung
856 40 - ELECTRONIC LOCATION AND ACCESS
Host name www.oapen.org
Uniform Resource Identifier <a href="https://library.oapen.org/bitstream/20.500.12657/27049/1/1002979.pdf">https://library.oapen.org/bitstream/20.500.12657/27049/1/1002979.pdf</a>
Access status 0
Public note DOAB: download the publication
856 40 - ELECTRONIC LOCATION AND ACCESS
Host name www.oapen.org
Uniform Resource Identifier <a href="https://library.oapen.org/bitstream/20.500.12657/27049/1/1002979.pdf">https://library.oapen.org/bitstream/20.500.12657/27049/1/1002979.pdf</a>
Access status 0
Public note DOAB: download the publication
856 40 - ELECTRONIC LOCATION AND ACCESS
Host name www.oapen.org
Uniform Resource Identifier <a href="https://library.oapen.org/bitstream/20.500.12657/27049/1/1002979.pdf">https://library.oapen.org/bitstream/20.500.12657/27049/1/1002979.pdf</a>
Access status 0
Public note DOAB: download the publication
856 40 - ELECTRONIC LOCATION AND ACCESS
Host name www.oapen.org
Uniform Resource Identifier <a href="https://directory.doabooks.org/handle/20.500.12854/29679">https://directory.doabooks.org/handle/20.500.12854/29679</a>
Access status 0
Public note DOAB: description of the publication

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