Lebensqualitaet von Patienten als Orientierung fuer ein zielgruppenspezifisches Health Care Marketing : Eine empirische Analyse am Beispiel der AMD (Record no. 57862)

MARC details
000 -LEADER
fixed length control field 03004naaaa2200565uu 4500
001 - CONTROL NUMBER
control field https://directory.doabooks.org/handle/20.500.12854/31832
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 978-3-653-01804-2
024 7# - OTHER STANDARD IDENTIFIER
Standard number or code 10.3726/978-3-653-01804-2
Terms of availability doi
041 0# - LANGUAGE CODE
Language code of text/sound track or separate title German
042 ## - AUTHENTICATION CODE
Authentication code dc
072 #7 - SUBJECT CATEGORY CODE
Subject category code KJMV5
Source bicssc
072 #7 - SUBJECT CATEGORY CODE
Subject category code KJMV7
Source bicssc
072 #7 - SUBJECT CATEGORY CODE
Subject category code KJQ
Source bicssc
072 #7 - SUBJECT CATEGORY CODE
Subject category code KJSM
Source bicssc
072 #7 - SUBJECT CATEGORY CODE
Subject category code MBS
Source bicssc
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Rohn,
Relationship auth
245 10 - TITLE STATEMENT
Title Lebensqualitaet von Patienten als Orientierung fuer ein zielgruppenspezifisches Health Care Marketing : Eine empirische Analyse am Beispiel der AMD
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Bern
Name of publisher, distributor, etc. Peter Lang International Academic Publishing Group
Date of publication, distribution, etc. 20120906
300 ## - PHYSICAL DESCRIPTION
Extent 1 electronic resource (250 p.)
506 0# - RESTRICTIONS ON ACCESS NOTE
Terms governing access Open Access
Source of term star
Standardized terminology for access restriction Unrestricted online access
520 ## - SUMMARY, ETC.
Summary, etc. Vor dem Hintergrund einer zunehmenden Ökonomisierung im Gesundheitswesen sowie gleichzeitig wachsender Patientenansprüche nimmt ein zielgruppenspezifisches Health Care Marketing an Bedeutung zu. In diesem Zusammenhang ist die Erfassung der Lebensqualität von Patienten als Orientierungsgröße für die Ableitung zielgruppengerechter Versorgungsmaßnahmen von besonderer Relevanz. Die Autorin entwickelt ein integriertes Erklärungsmodell der Lebensqualität von Patienten. Darauf aufbauend erarbeitet sie am Beispiel der Altersabhängigen Makuladegeneration (AMD) ein bedürfnisgerechtes Segmentierungskonzept und gibt differenziert für die wesentlichen am Versorgungsprozess beteiligten Akteure Handlungsempfehlungen zur Segmentbearbeitung.
540 ## - TERMS GOVERNING USE AND REPRODUCTION NOTE
Terms governing use and reproduction Creative Commons
Use and reproduction rights https://creativecommons.org/licenses/by/4.0/legalcode
Source of term cc
-- https://creativecommons.org/licenses/by/4.0/legalcode
546 ## - LANGUAGE NOTE
Language note German
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Production & quality control management
Source of heading or term bicssc
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Sales & marketing management
Source of heading or term bicssc
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Business mathematics & systems
Source of heading or term bicssc
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Market research
Source of heading or term bicssc
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Medical sociology
Source of heading or term bicssc
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Altersabhängigen Makuladegeneration
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Analyse
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Beispiel
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Care
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Eine
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Einflussfaktoren
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term empirische
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Gesundheitswesen
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Health
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Lebensqualität
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Marketing
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Orientierung
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Patienten
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Rohn
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Versorgungsmaßnahmen
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Versorgungsprozess
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term zielgruppenspezifisches
856 40 - ELECTRONIC LOCATION AND ACCESS
Host name www.oapen.org
Uniform Resource Identifier <a href="https://library.oapen.org/bitstream/20.500.12657/27319/1/1002693.pdf">https://library.oapen.org/bitstream/20.500.12657/27319/1/1002693.pdf</a>
Access status 0
Public note DOAB: download the publication
856 40 - ELECTRONIC LOCATION AND ACCESS
Host name www.oapen.org
Uniform Resource Identifier <a href="https://library.oapen.org/bitstream/20.500.12657/27319/1/1002693.pdf">https://library.oapen.org/bitstream/20.500.12657/27319/1/1002693.pdf</a>
Access status 0
Public note DOAB: download the publication
856 40 - ELECTRONIC LOCATION AND ACCESS
Host name www.oapen.org
Uniform Resource Identifier <a href="https://library.oapen.org/bitstream/20.500.12657/27319/1/1002693.pdf">https://library.oapen.org/bitstream/20.500.12657/27319/1/1002693.pdf</a>
Access status 0
Public note DOAB: download the publication
856 40 - ELECTRONIC LOCATION AND ACCESS
Host name www.oapen.org
Uniform Resource Identifier <a href="https://directory.doabooks.org/handle/20.500.12854/31832">https://directory.doabooks.org/handle/20.500.12854/31832</a>
Access status 0
Public note DOAB: description of the publication

No items available.