Loyalty Schemes in Retailing : A Comparison of Stand-alone and Multi-partner Programs (Record no. 58302)
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| 000 -LEADER | |
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| fixed length control field | 03133naaaa2200553uu 4500 |
| 001 - CONTROL NUMBER | |
| control field | https://directory.doabooks.org/handle/20.500.12854/26443 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-3-653-03515-5 |
| 024 7# - OTHER STANDARD IDENTIFIER | |
| Standard number or code | 10.3726/978-3-653-03515-5 |
| Terms of availability | doi |
| 041 0# - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | JH |
| Source | bicssc |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | KJMV5 |
| Source | bicssc |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | KJMV7 |
| Source | bicssc |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | KJMV9 |
| Source | bicssc |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | KJR |
| Source | bicssc |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | KJSM |
| Source | bicssc |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Hoffmann, Nicolas |
| Relationship | auth |
| 245 10 - TITLE STATEMENT | |
| Title | Loyalty Schemes in Retailing : A Comparison of Stand-alone and Multi-partner Programs |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Bern |
| Name of publisher, distributor, etc. | Peter Lang International Academic Publishing Group |
| Date of publication, distribution, etc. | 20131127 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 electronic resource (291 p.) |
| 506 0# - RESTRICTIONS ON ACCESS NOTE | |
| Terms governing access | Open Access |
| Source of term | star |
| Standardized terminology for access restriction | Unrestricted online access |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | To expand existing literature on loyalty schemes, the impact of stand-alone vs. multi-partner programs on customer loyalty was evaluated. In addition, the effects of store satisfaction, membership in competing programs, as well as various shopper characteristics were tested. Therefore, interviews were conducted with loyalty executives and a survey was carried out with 1,150 German customers of two fuel station chains. Stand-alone programs were found to outperform multi-partner schemes in their ability to trigger behavioral loyalty (e.g. share-of-wallet), attitudinal loyalty, and positive word-of-mouth. While program members showed significantly higher levels of loyalty than non-members, those of the stand-alone solution did so to an even greater extent than those of the coalition scheme.<BR> «Best Dissertation of 2011» by the WU – Vienna University of Economics and Business and Winner of the «Outstanding Award 2011» by the ECR Austria. |
| 540 ## - TERMS GOVERNING USE AND REPRODUCTION NOTE | |
| Terms governing use and reproduction | Creative Commons |
| Use and reproduction rights | https://creativecommons.org/licenses/by/4.0/legalcode |
| Source of term | cc |
| -- | https://creativecommons.org/licenses/by/4.0/legalcode |
| 546 ## - LANGUAGE NOTE | |
| Language note | English |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Sociology & anthropology |
| Source of heading or term | bicssc |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Production & quality control management |
| Source of heading or term | bicssc |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Sales & marketing management |
| Source of heading or term | bicssc |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Distribution & warehousing management |
| Source of heading or term | bicssc |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Corporate governance |
| Source of heading or term | bicssc |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Market research |
| Source of heading or term | bicssc |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | alone |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Comparison |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Hoffmann |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Kundenbindungsprogramme |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Loyalty |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | loyalty Schemes |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Multi |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Multi-Partner-Program |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | partner |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Programs |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Retailing |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Schemes |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Stand |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Stand-alone-Program |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Host name | www.oapen.org |
| Uniform Resource Identifier | <a href="https://library.oapen.org/bitstream/20.500.12657/27303/1/1002709.pdf">https://library.oapen.org/bitstream/20.500.12657/27303/1/1002709.pdf</a> |
| Access status | 0 |
| Public note | DOAB: download the publication |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Host name | www.oapen.org |
| Uniform Resource Identifier | <a href="https://library.oapen.org/bitstream/20.500.12657/27303/1/1002709.pdf">https://library.oapen.org/bitstream/20.500.12657/27303/1/1002709.pdf</a> |
| Access status | 0 |
| Public note | DOAB: download the publication |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Host name | www.oapen.org |
| Uniform Resource Identifier | <a href="https://library.oapen.org/bitstream/20.500.12657/27303/1/1002709.pdf">https://library.oapen.org/bitstream/20.500.12657/27303/1/1002709.pdf</a> |
| Access status | 0 |
| Public note | DOAB: download the publication |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Host name | www.oapen.org |
| Uniform Resource Identifier | <a href="https://directory.doabooks.org/handle/20.500.12854/26443">https://directory.doabooks.org/handle/20.500.12854/26443</a> |
| Access status | 0 |
| Public note | DOAB: description of the publication |
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