Verbundanalyse im Einzelhandel auf der Grundlage von Kundenkarteninformationen : Eine empirische Untersuchung von Verbundbeziehungen zwischen Abteilungen (Record no. 58336)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02867naaaa2200481uu 4500 |
| 001 - CONTROL NUMBER | |
| control field | https://directory.doabooks.org/handle/20.500.12854/35439 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | b13652 |
| 024 7# - OTHER STANDARD IDENTIFIER | |
| Standard number or code | 10.3726/b13652 |
| Terms of availability | doi |
| 041 0# - LANGUAGE CODE | |
| Language code of text/sound track or separate title | German |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | KJMV5 |
| Source | bicssc |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | KJMV7 |
| Source | bicssc |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | KJMV9 |
| Source | bicssc |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | KJSM |
| Source | bicssc |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Poggenpohl, Marcus |
| Relationship | auth |
| 245 10 - TITLE STATEMENT | |
| Title | Verbundanalyse im Einzelhandel auf der Grundlage von Kundenkarteninformationen : Eine empirische Untersuchung von Verbundbeziehungen zwischen Abteilungen |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Bern |
| Name of publisher, distributor, etc. | Peter Lang International Academic Publishing Group |
| Date of publication, distribution, etc. | 2018 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 electronic resource (242 p.) |
| 506 0# - RESTRICTIONS ON ACCESS NOTE | |
| Terms governing access | Open Access |
| Source of term | star |
| Standardized terminology for access restriction | Unrestricted online access |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Der Handel steckt bei planerischen Entscheidungen häufig in einem Informationsdilemma. Unternehmenseigene Kundenkarten als neues Marketinginstrument können diesen Mangel beheben. Auch die Verbundforschung, die Beziehungen zwischen verschiedenen Sortimentsbereichen untersucht, kann dadurch weiterentwickelt werden. Bei über 4500 Kunden im Laufe eines Jahres erhobene Kauf- und Personendaten ermöglichen erstmals eine zeitraumorientierte Verbundanalyse. Grundlage dafür ist eine systematische Erfassung aller Einflußgrößen und eine exakte Operationalisierung. Aufbauend auf den ermittelten Verbundbeziehungen können Zielgruppen mit hoher Kaufverhaltensrelevanz anhand von Verbundkaufmustern gebildet werden. Für die Handelspraxis werden darHandelspraxis werden darüber hinaus Implikationen und Anwendungsbeispiele aufgezeigt. |
| 540 ## - TERMS GOVERNING USE AND REPRODUCTION NOTE | |
| Terms governing use and reproduction | Creative Commons |
| Use and reproduction rights | https://creativecommons.org/licenses/by/4.0/legalcode |
| Source of term | cc |
| -- | https://creativecommons.org/licenses/by/4.0/legalcode |
| 546 ## - LANGUAGE NOTE | |
| Language note | German |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Production & quality control management |
| Source of heading or term | bicssc |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Sales & marketing management |
| Source of heading or term | bicssc |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Distribution & warehousing management |
| Source of heading or term | bicssc |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Market research |
| Source of heading or term | bicssc |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Abteilungen |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Eine |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Einzelhandel |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | empirische |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Grundlage |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Kundenkarteninformationen |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Poggenpohl |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Untersuchung |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | VERBUNDANALY |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Verbundanalyse |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Verbundbeziehungen |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | zwischen |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Host name | www.oapen.org |
| Uniform Resource Identifier | <a href="https://library.oapen.org/bitstream/20.500.12657/27037/1/1002992.pdf">https://library.oapen.org/bitstream/20.500.12657/27037/1/1002992.pdf</a> |
| Access status | 0 |
| Public note | DOAB: download the publication |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Host name | www.oapen.org |
| Uniform Resource Identifier | <a href="https://library.oapen.org/bitstream/20.500.12657/27037/1/1002992.pdf">https://library.oapen.org/bitstream/20.500.12657/27037/1/1002992.pdf</a> |
| Access status | 0 |
| Public note | DOAB: download the publication |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Host name | www.oapen.org |
| Uniform Resource Identifier | <a href="https://library.oapen.org/bitstream/20.500.12657/27037/1/1002992.pdf">https://library.oapen.org/bitstream/20.500.12657/27037/1/1002992.pdf</a> |
| Access status | 0 |
| Public note | DOAB: download the publication |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Host name | www.oapen.org |
| Uniform Resource Identifier | <a href="https://directory.doabooks.org/handle/20.500.12854/35439">https://directory.doabooks.org/handle/20.500.12854/35439</a> |
| Access status | 0 |
| Public note | DOAB: description of the publication |
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