Globales Produktmanagement : Eine empirische Analyse des Instrumenteeinsatzes in ausgewaehlten Branchen der Konsumgueterindustrie (Record no. 59407)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02783naaaa2200481uu 4500 |
| 001 - CONTROL NUMBER | |
| control field | https://directory.doabooks.org/handle/20.500.12854/38671 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | b13610 |
| 024 7# - OTHER STANDARD IDENTIFIER | |
| Standard number or code | 10.3726/b13610 |
| Terms of availability | doi |
| 041 0# - LANGUAGE CODE | |
| Language code of text/sound track or separate title | German |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | KJB |
| Source | bicssc |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | KJMV5 |
| Source | bicssc |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | KJMV7 |
| Source | bicssc |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | KJR |
| Source | bicssc |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | KJU |
| Source | bicssc |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Schröder, Hans-Ulrich |
| Relationship | auth |
| 245 10 - TITLE STATEMENT | |
| Title | Globales Produktmanagement : Eine empirische Analyse des Instrumenteeinsatzes in ausgewaehlten Branchen der Konsumgueterindustrie |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Bern |
| Name of publisher, distributor, etc. | Peter Lang International Academic Publishing Group |
| Date of publication, distribution, etc. | 2018 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 electronic resource (325 p.) |
| 506 0# - RESTRICTIONS ON ACCESS NOTE | |
| Terms governing access | Open Access |
| Source of term | star |
| Standardized terminology for access restriction | Unrestricted online access |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Angesichts einer weiter zunehmenden Bedeutung der Globalisierungsthematik verfolgt diese Arbeit das Ziel, wesentliche Erfolgsfaktoren und Konfliktbereiche des Managements globaler Produkte zu ermitteln. Hierzu wurde vom Verfasser mit Hilfe einer umfangreichen empirischen Untersuchung das Produktmanagement von über 100 bekannten globalen Konsumgütermarken analysiert. Als Ergebnis konnte eine Reihe von Gestaltungsparametern identifiziert werden, durch deren spezifische Ausprägung sich das Management erfolgreicher Produkte in signifikanter Weise auszeichnet. Darüber hinaus wurden wesentliche Spannungsfelder identifiziert, die in der hierfür erforderlichen Zusammenarbeit von Unternehmenszentrale und Niederlassungen von erheblicher Bedeutung sind. |
| 540 ## - TERMS GOVERNING USE AND REPRODUCTION NOTE | |
| Terms governing use and reproduction | Creative Commons |
| Use and reproduction rights | https://creativecommons.org/licenses/by/4.0/legalcode |
| Source of term | cc |
| -- | https://creativecommons.org/licenses/by/4.0/legalcode |
| 546 ## - LANGUAGE NOTE | |
| Language note | German |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Business studies: general |
| Source of heading or term | bicssc |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Production & quality control management |
| Source of heading or term | bicssc |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Sales & marketing management |
| Source of heading or term | bicssc |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Corporate governance |
| Source of heading or term | bicssc |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Organizational theory & behaviour |
| Source of heading or term | bicssc |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Analyse |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | ausgewählten |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Branchen |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Eine |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | empirische |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Globales |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Instrumenteeinsatzes |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Konsumgüterindustrie |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Produktmanagement |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Schröder |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Host name | www.oapen.org |
| Uniform Resource Identifier | <a href="https://library.oapen.org/bitstream/20.500.12657/27062/1/1002966.pdf">https://library.oapen.org/bitstream/20.500.12657/27062/1/1002966.pdf</a> |
| Access status | 0 |
| Public note | DOAB: download the publication |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Host name | www.oapen.org |
| Uniform Resource Identifier | <a href="https://library.oapen.org/bitstream/20.500.12657/27062/1/1002966.pdf">https://library.oapen.org/bitstream/20.500.12657/27062/1/1002966.pdf</a> |
| Access status | 0 |
| Public note | DOAB: download the publication |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Host name | www.oapen.org |
| Uniform Resource Identifier | <a href="https://library.oapen.org/bitstream/20.500.12657/27062/1/1002966.pdf">https://library.oapen.org/bitstream/20.500.12657/27062/1/1002966.pdf</a> |
| Access status | 0 |
| Public note | DOAB: download the publication |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Host name | www.oapen.org |
| Uniform Resource Identifier | <a href="https://directory.doabooks.org/handle/20.500.12854/38671">https://directory.doabooks.org/handle/20.500.12854/38671</a> |
| Access status | 0 |
| Public note | DOAB: description of the publication |
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