Longitudinale Betrachtung der Kognitiven Dissonanz : Eine Tagebuchstudie zur Reiseentscheidung (Record no. 59498)

MARC details
000 -LEADER
fixed length control field 02808naaaa2200481uu 4500
001 - CONTROL NUMBER
control field https://directory.doabooks.org/handle/20.500.12854/38930
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number b13948
024 7# - OTHER STANDARD IDENTIFIER
Standard number or code 10.3726/b13948
Terms of availability doi
041 0# - LANGUAGE CODE
Language code of text/sound track or separate title German
042 ## - AUTHENTICATION CODE
Authentication code dc
072 #7 - SUBJECT CATEGORY CODE
Subject category code JM
Source bicssc
072 #7 - SUBJECT CATEGORY CODE
Subject category code KJMV7
Source bicssc
072 #7 - SUBJECT CATEGORY CODE
Subject category code KJR
Source bicssc
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Koller, Monika
Relationship auth
245 10 - TITLE STATEMENT
Title Longitudinale Betrachtung der Kognitiven Dissonanz : Eine Tagebuchstudie zur Reiseentscheidung
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Bern
Name of publisher, distributor, etc. Peter Lang International Academic Publishing Group
Date of publication, distribution, etc. 2018
300 ## - PHYSICAL DESCRIPTION
Extent 1 electronic resource (292 p.)
506 0# - RESTRICTIONS ON ACCESS NOTE
Terms governing access Open Access
Source of term star
Standardized terminology for access restriction Unrestricted online access
520 ## - SUMMARY, ETC.
Summary, etc. Im Verlauf des (Kauf-)Entscheidungsprozesses sind die Konsumenten zahlreichen psychologisch zu erklärenden internen Phänomenen ausgesetzt. Kognitive Dissonanz ist ein zentrales relevantes Konstrukt in diesem Zusammenhang. Aus Sicht der Marketingforschung ist das psychologische Befinden der Konsumenten während des gesamten Entscheidungsprozesses von Interesse. Die Autorin wählt den Anwendungsbereich der Reiseentscheidung. Durch Einsatz der Tagebuchmethode werden relevante Konstrukte wie wahrgenommenes Risiko, Kognitive Dissonanz und Zufriedenheit während des gesamten Reiseentscheidungsprozesses sowohl qualitativ als auch quantitativ untersucht. Die Erkenntnisse zur Entwicklung psychologischer Phänomene im Zeitverlauf liefern einen wichtigen Beitrag zur Dissonanzforschung und erlauben das Ableiten zentraler Implikationen für das praxisorientierte Marketing.
540 ## - TERMS GOVERNING USE AND REPRODUCTION NOTE
Terms governing use and reproduction Creative Commons
Use and reproduction rights https://creativecommons.org/licenses/by/4.0/legalcode
Source of term cc
-- https://creativecommons.org/licenses/by/4.0/legalcode
546 ## - LANGUAGE NOTE
Language note German
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Psychology
Source of heading or term bicssc
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Sales & marketing management
Source of heading or term bicssc
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Corporate governance
Source of heading or term bicssc
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Betrachtung
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Uncontrolled term Dissonanz
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Eine
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Kaufentscheidung
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Kaufentscheidungsprozess
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Kognitive Dissonanz
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Kognitiven
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Uncontrolled term Koller
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Uncontrolled term Longitudinale
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Uncontrolled term Marketingforschung
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Uncontrolled term Reiseentscheidung
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Tagebuchmethode
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Uncontrolled term Tagebuchstudie
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Verbraucherverhalten
856 40 - ELECTRONIC LOCATION AND ACCESS
Host name www.oapen.org
Uniform Resource Identifier <a href="https://library.oapen.org/bitstream/20.500.12657/26839/1/1003205.pdf">https://library.oapen.org/bitstream/20.500.12657/26839/1/1003205.pdf</a>
Access status 0
Public note DOAB: download the publication
856 40 - ELECTRONIC LOCATION AND ACCESS
Host name www.oapen.org
Uniform Resource Identifier <a href="https://library.oapen.org/bitstream/20.500.12657/26839/1/1003205.pdf">https://library.oapen.org/bitstream/20.500.12657/26839/1/1003205.pdf</a>
Access status 0
Public note DOAB: download the publication
856 40 - ELECTRONIC LOCATION AND ACCESS
Host name www.oapen.org
Uniform Resource Identifier <a href="https://library.oapen.org/bitstream/20.500.12657/26839/1/1003205.pdf">https://library.oapen.org/bitstream/20.500.12657/26839/1/1003205.pdf</a>
Access status 0
Public note DOAB: download the publication
856 40 - ELECTRONIC LOCATION AND ACCESS
Host name www.oapen.org
Uniform Resource Identifier <a href="https://directory.doabooks.org/handle/20.500.12854/38930">https://directory.doabooks.org/handle/20.500.12854/38930</a>
Access status 0
Public note DOAB: description of the publication

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