Perception of visual advertising in different media: from attention to distraction, persuasion, preference and memory (Record no. 63577)
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| 000 -LEADER | |
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| fixed length control field | 03497naaaa2200361uu 4500 |
| 001 - CONTROL NUMBER | |
| control field | https://directory.doabooks.org/handle/20.500.12854/55985 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220220035500.0 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-2-88919-416-2 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9782889194162 |
| 024 7# - OTHER STANDARD IDENTIFIER | |
| Standard number or code | 10.3389/978-2-88919-416-2 |
| Terms of availability | doi |
| 041 0# - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Jaana Simola |
| Relationship | auth |
| 245 10 - TITLE STATEMENT | |
| Title | Perception of visual advertising in different media: from attention to distraction, persuasion, preference and memory |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | Frontiers Media SA |
| Date of publication, distribution, etc. | 2015 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 electronic resource (124 p.) |
| 506 0# - RESTRICTIONS ON ACCESS NOTE | |
| Terms governing access | Open Access |
| Source of term | star |
| Standardized terminology for access restriction | Unrestricted online access |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This Research Topic aims to showcase the state of the art in visual advertising research. Although visual processes are a central component of consumer behavior, they have been largely neglected in models explaining consumer perception of advertising. Rather than being the mere input into the cognitive or affective systems, the visual processes both voluntarily and involuntarily affect the amount and quality of information that is passed into further mental processing. Moreover, advertisements provide a well- designed, rich and stimulating environment to study visual processes in real-life conditions. Consumers encounter thousands of advertisement messages per day. Previous research on visual perception of advertising mostly considers print advertising. However, advertising messages increasingly appear in a variety of formats and in different media. Part of these messages are still conveyed through traditional media, such as newspapers, magazines, television, as well as outdoor and supermarket advertising. In addition, the amount and diversity of visual marketing stimuli is rapidly growing in terms of different advertising formats appearing in online and social media, smartphones and tablets. This challenges the marketing professionals and academics to better understand the impact of marketing on consumers. At the same time, the technical development of the research methods allows better opportunities to investigate advertising perception in different environments. Traditionally, papers investigating the psychological processes underlying advertising perception are published in journals widespread across different disciplines, such as marketing, applied psychology and human computer interaction journals. With this Research Topic, we aim to create a forum in which experts in different fields define the state of the art and future directions of the research on the visual aspects of marketing. We include reviews and original research papers involving both empirical and theoretical studies on visual perception of advertising across different media. |
| 540 ## - TERMS GOVERNING USE AND REPRODUCTION NOTE | |
| Terms governing use and reproduction | Creative Commons |
| Use and reproduction rights | https://creativecommons.org/licenses/by/4.0/ |
| Source of term | cc |
| -- | https://creativecommons.org/licenses/by/4.0/ |
| 546 ## - LANGUAGE NOTE | |
| Language note | English |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Eye Movements |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Memory |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Attention |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | advertising |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Internet |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | media |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | ad format |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | animation |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Jarmo Kuisma |
| Relationship | auth |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Jukka Hyona |
| Relationship | auth |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Host name | www.oapen.org |
| Uniform Resource Identifier | <a href="http://journal.frontiersin.org/researchtopic/1417/perception-of-visual-advertising-in-different-media-from-attention-to-distraction-persuasion-prefere">http://journal.frontiersin.org/researchtopic/1417/perception-of-visual-advertising-in-different-media-from-attention-to-distraction-persuasion-prefere</a> |
| Access status | 0 |
| Public note | DOAB: download the publication |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Host name | www.oapen.org |
| Uniform Resource Identifier | <a href="https://directory.doabooks.org/handle/20.500.12854/55985">https://directory.doabooks.org/handle/20.500.12854/55985</a> |
| Access status | 0 |
| Public note | DOAB: description of the publication |
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