Il marketing della moda : Temi emergenti nel tessile-abbigliamento (Record no. 64390)

MARC details
000 -LEADER
fixed length control field 01640naaaa2200277uu 4500
001 - CONTROL NUMBER
control field https://directory.doabooks.org/handle/20.500.12854/52799
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220220041224.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 978-88-6453-103-8
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788864531038
024 7# - OTHER STANDARD IDENTIFIER
Standard number or code 10.36253/978-88-6453-103-8
Terms of availability doi
042 ## - AUTHENTICATION CODE
Authentication code dc
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Aldo Burresi
Relationship auth
245 10 - TITLE STATEMENT
Title Il marketing della moda : Temi emergenti nel tessile-abbigliamento
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Firenze University Press
Date of publication, distribution, etc. 2005
300 ## - PHYSICAL DESCRIPTION
Extent 1 electronic resource (186 p.)
506 0# - RESTRICTIONS ON ACCESS NOTE
Terms governing access Open Access
Source of term star
Standardized terminology for access restriction Unrestricted online access
520 ## - SUMMARY, ETC.
Summary, etc. This work addresses issues of strategic marketing and business management in the fashion system, highlighting the specific and differentiated elements. The authors analyse the textile-clothing sector, with special focus on the processes of innovation, the dynamics and the new agents emerging in the distribution field, the role of the brand and the internationalisaton of the enterprises. In conclusion, the study identifies various emerging marketing strategies on which a specific research approach to fashion marketing can be constructed.
540 ## - TERMS GOVERNING USE AND REPRODUCTION NOTE
Terms governing use and reproduction Creative Commons
Use and reproduction rights https://creativecommons.org/licenses/by-nc-nd/4.0/
Source of term cc
-- https://creativecommons.org/licenses/by-nc-nd/4.0/
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Economia
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Imprese
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Moda
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Marketing
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Gestione d'impresa
856 40 - ELECTRONIC LOCATION AND ACCESS
Host name www.oapen.org
Uniform Resource Identifier <a href="https://www.fupress.com/redir.ashx?RetUrl=380_24703.pdf">https://www.fupress.com/redir.ashx?RetUrl=380_24703.pdf</a>
Access status 0
Public note DOAB: download the publication
856 40 - ELECTRONIC LOCATION AND ACCESS
Host name www.oapen.org
Uniform Resource Identifier <a href="https://directory.doabooks.org/handle/20.500.12854/52799">https://directory.doabooks.org/handle/20.500.12854/52799</a>
Access status 0
Public note DOAB: description of the publication

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