Estrategias de publicidad social. Coyunturas sociales como oportunidad de mejoramiento de valor responsable (Record no. 69887)

MARC details
000 -LEADER
fixed length control field 02141naaaa2200385uu 4500
001 - CONTROL NUMBER
control field https://directory.doabooks.org/handle/20.500.12854/46889
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220220061235.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number /doi.org/10.21501/9789588943480
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789588943480
024 7# - OTHER STANDARD IDENTIFIER
Standard number or code https://doi.org/10.21501/9789588943480
Terms of availability doi
041 0# - LANGUAGE CODE
Language code of text/sound track or separate title Spanish
042 ## - AUTHENTICATION CODE
Authentication code dc
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name John Fredy Cano Gutiérrez
Relationship auth
245 10 - TITLE STATEMENT
Title Estrategias de publicidad social. Coyunturas sociales como oportunidad de mejoramiento de valor responsable
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Date of publication, distribution, etc. 2019
300 ## - PHYSICAL DESCRIPTION
Extent 1 electronic resource (137 p.)
506 0# - RESTRICTIONS ON ACCESS NOTE
Terms governing access Open Access
Source of term star
Standardized terminology for access restriction Unrestricted online access
520 ## - SUMMARY, ETC.
Summary, etc. Este libro invita a un grupo de autores, pertenecientes a tres grupos de investigación de distintas universidades, a enriquecer la reflexión sobre el papel que desempeña la publicidad social en las estrategias de responsabilidad social empresarial y cómo esto puede redundar en el mejoramiento del valor de marca. Las apreciaciones se encuadran en el escenario de posguerra o posconflicto que vive el País desde la firma de los Acuerdos de la Habana, entre el Estado colombiano y las FARC-EP.
540 ## - TERMS GOVERNING USE AND REPRODUCTION NOTE
Terms governing use and reproduction Creative Commons
Use and reproduction rights https://creativecommons.org/licenses/by-nc-nd/4.0/
Source of term cc
-- https://creativecommons.org/licenses/by-nc-nd/4.0/
546 ## - LANGUAGE NOTE
Language note Spanish
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Corporate social responsibility
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Brand value
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Social advertising
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Rafael Vargas Cano
Relationship auth
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name David Alejandro Restrepo Díaz
Relationship auth
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Jorge Iván Gaviria Mesa
Relationship auth
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Mónica Lucía Granda Viveros
Relationship auth
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Jaime Alberto Orozco-Toro
Relationship auth
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Diego Andrés Doria Gómez
Relationship auth
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Claudia Inés Vélez-Ochoa
Relationship auth
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Juan-Diego López-Medina
Relationship auth
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Omar Muñoz-Sánchez
Relationship auth
856 40 - ELECTRONIC LOCATION AND ACCESS
Host name www.oapen.org
Uniform Resource Identifier <a href="https://www.funlam.edu.co/uploads/fondoeditorial/514_Estrategias_de_publicidad_social.pdf">https://www.funlam.edu.co/uploads/fondoeditorial/514_Estrategias_de_publicidad_social.pdf</a>
Access status 0
Public note DOAB: download the publication
856 40 - ELECTRONIC LOCATION AND ACCESS
Host name www.oapen.org
Uniform Resource Identifier <a href="https://directory.doabooks.org/handle/20.500.12854/46889">https://directory.doabooks.org/handle/20.500.12854/46889</a>
Access status 0
Public note DOAB: description of the publication

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