Search Engine Optimization (Record no. 78548)

MARC details
000 -LEADER
fixed length control field 03275naaaa2200697uu 4500
001 - CONTROL NUMBER
control field https://directory.doabooks.org/handle/20.500.12854/68402
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220220092557.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number books978-3-03936-819-8
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9783039368181
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9783039368198
024 7# - OTHER STANDARD IDENTIFIER
Standard number or code 10.3390/books978-3-03936-819-8
Terms of availability doi
041 0# - LANGUAGE CODE
Language code of text/sound track or separate title English
042 ## - AUTHENTICATION CODE
Authentication code dc
072 #7 - SUBJECT CATEGORY CODE
Subject category code KNTX
Source bicssc
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Veglis, Andreas
Relationship edt
245 10 - TITLE STATEMENT
Title Search Engine Optimization
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Basel, Switzerland
Name of publisher, distributor, etc. MDPI - Multidisciplinary Digital Publishing Institute
Date of publication, distribution, etc. 2021
300 ## - PHYSICAL DESCRIPTION
Extent 1 electronic resource (104 p.)
506 0# - RESTRICTIONS ON ACCESS NOTE
Terms governing access Open Access
Source of term star
Standardized terminology for access restriction Unrestricted online access
520 ## - SUMMARY, ETC.
Summary, etc. This Special Issue book focuses on the theory and practice of search engine optimization (SEO). It is intended for anyone who publishes content online and it includes five peer-reviewed papers from various researchers. More specifically, the book includes theoretical and case study contributions which review and synthesize important aspects, including, but not limited to, the following themes: theory of SEO, different types of SEO, SEO criteria evaluation, search engine algorithms, social media and SEO, and SEO applications in various industries, as well as SEO on media websites. The book aims to give a better understanding of the importance of SEO in the current state of the Internet and online information search. Even though SEO is widely used by marketing practitioners, there is a relatively small amount of academic research that systematically attempts to capture this phenomenon and its impact across different industries. Thus, this collection of studies offers useful insights, as well as a valuable resource that intends to open the door for future SEO-related research.
540 ## - TERMS GOVERNING USE AND REPRODUCTION NOTE
Terms governing use and reproduction Creative Commons
Use and reproduction rights https://creativecommons.org/licenses/by/4.0/
Source of term cc
-- https://creativecommons.org/licenses/by/4.0/
546 ## - LANGUAGE NOTE
Language note English
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Information technology industries
Source of heading or term bicssc
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term SEO
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Uncontrolled term search engine optimization
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Uncontrolled term website ranking
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Uncontrolled term ranking factors
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Uncontrolled term news websites
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Uncontrolled term Greece
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Uncontrolled term Cyprus
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Uncontrolled term comments
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Uncontrolled term ASEO
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Uncontrolled term reverse engineering
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Uncontrolled term citations
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Uncontrolled term google scholar
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Uncontrolled term microsoft academic
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Uncontrolled term web of science
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Uncontrolled term WoS
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Uncontrolled term scopus
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Uncontrolled term indicators
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Uncontrolled term algorithms
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Uncontrolled term relevance ranking
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Uncontrolled term citation databases
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Uncontrolled term academic search engines
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Uncontrolled term website quality
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Uncontrolled term web presence
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Uncontrolled term academic rankings
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Uncontrolled term accessibility
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Uncontrolled term search engines
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Uncontrolled term search
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Uncontrolled term online journalism
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Uncontrolled term media websites
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Uncontrolled term news content
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Uncontrolled term news articles
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Uncontrolled term n/a
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Giomelakis, Dimitrios
Relationship edt
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Veglis, Andreas
Relationship oth
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Giomelakis, Dimitrios
Relationship oth
856 40 - ELECTRONIC LOCATION AND ACCESS
Host name www.oapen.org
Uniform Resource Identifier <a href="https://mdpi.com/books/pdfview/book/3418">https://mdpi.com/books/pdfview/book/3418</a>
Access status 0
Public note DOAB: download the publication
856 40 - ELECTRONIC LOCATION AND ACCESS
Host name www.oapen.org
Uniform Resource Identifier <a href="https://directory.doabooks.org/handle/20.500.12854/68402">https://directory.doabooks.org/handle/20.500.12854/68402</a>
Access status 0
Public note DOAB: description of the publication

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