Changing Market Relationships in the Internet Age (Record no. 79687)

MARC details
000 -LEADER
fixed length control field 01488naaaa2200277uu 4500
001 - CONTROL NUMBER
control field https://directory.doabooks.org/handle/20.500.12854/42978
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220220095131.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9782875581839
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9782874631191
041 0# - LANGUAGE CODE
Language code of text/sound track or separate title English
042 ## - AUTHENTICATION CODE
Authentication code dc
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Jean-Jacques Lambin
Relationship auth
245 10 - TITLE STATEMENT
Title Changing Market Relationships in the Internet Age
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Presses universitaires de Louvain
Date of publication, distribution, etc. 2008
506 0# - RESTRICTIONS ON ACCESS NOTE
Terms governing access Open Access
Source of term star
Standardized terminology for access restriction Unrestricted online access
520 ## - SUMMARY, ETC.
Summary, etc. This volume, which takes the form of an essay, attempts to structure a forward- looking approach to the evolving role of marketing in today’s economy. Many organisations today recognize the need to become more market responsive in view of the growing complexity of the global and interconnected market in which they operate. Internet technology is resulting in an increasingly globalised market, with easier access to information, new market players and new forms of partnerships. It is also chang...
540 ## - TERMS GOVERNING USE AND REPRODUCTION NOTE
Terms governing use and reproduction All rights reserved
-- http://oapen.org/content/about-rights
546 ## - LANGUAGE NOTE
Language note English
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term marketing
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term économie de marché
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term marché
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term globalisation économique
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Internet
856 40 - ELECTRONIC LOCATION AND ACCESS
Host name www.oapen.org
Uniform Resource Identifier <a href="http://books.openedition.org/pucl/1635">http://books.openedition.org/pucl/1635</a>
Access status 0
Public note DOAB: download the publication
856 40 - ELECTRONIC LOCATION AND ACCESS
Host name www.oapen.org
Uniform Resource Identifier <a href="https://directory.doabooks.org/handle/20.500.12854/42978">https://directory.doabooks.org/handle/20.500.12854/42978</a>
Access status 0
Public note DOAB: description of the publication

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