Advertising Adult Education Offerings in a Portuguese Qualifica Centre using Social Networking Tools (Record no. 82753)

MARC details
000 -LEADER
fixed length control field 01764naaaa2200253uu 4500
001 - CONTROL NUMBER
control field https://directory.doabooks.org/handle/20.500.12854/63194
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220220105921.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 978-88-5518-155-6.12
024 7# - OTHER STANDARD IDENTIFIER
Standard number or code 10.36253/978-88-5518-155-6.12
Terms of availability doi
042 ## - AUTHENTICATION CODE
Authentication code dc
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Geraldine Silva
Relationship auth
245 10 - TITLE STATEMENT
Title Advertising Adult Education Offerings in a Portuguese Qualifica Centre using Social Networking Tools
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Firenze University Press
Date of publication, distribution, etc. 2020
506 0# - RESTRICTIONS ON ACCESS NOTE
Terms governing access Open Access
Source of term star
Standardized terminology for access restriction Unrestricted online access
520 ## - SUMMARY, ETC.
Summary, etc. In the context of adult education, Qualifica Centres throughout Portugal are responsible for the dissemination of adult education pathways available to adult learners. There is a huge variety of dissemination tools. Leaflets, informational notes in the region's newspapers, establishment of partnerships, advertising spots on the radio, and the use of social networks are some of the methods used by centres. This paper on good practices outlines the advertising efforts made by the Qualifica Centre of Azambuja using social networking, specifically the centre’s Facebook account, and their results.
540 ## - TERMS GOVERNING USE AND REPRODUCTION NOTE
Terms governing use and reproduction Creative Commons
Use and reproduction rights https://creativecommons.org/licenses/by/4.0/
Source of term cc
-- https://creativecommons.org/licenses/by/4.0/
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term adult education
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Qualifica Center
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term advertising
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term lifelong learning
773 10 - HOST ITEM ENTRY
Host Biblionumber OAPEN Library ID: 50921
Title International and Comparative Studies in Adult and Continuing Education
Control subfield nnaa
856 40 - ELECTRONIC LOCATION AND ACCESS
Host name www.oapen.org
Uniform Resource Identifier <a href="https://www.fupress.com/redir.ashx?RetUrl=14718.pdf">https://www.fupress.com/redir.ashx?RetUrl=14718.pdf</a>
Access status 0
Public note DOAB: download the publication
856 40 - ELECTRONIC LOCATION AND ACCESS
Host name www.oapen.org
Uniform Resource Identifier <a href="https://directory.doabooks.org/handle/20.500.12854/63194">https://directory.doabooks.org/handle/20.500.12854/63194</a>
Access status 0
Public note DOAB: description of the publication

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