Bundling telecommunications services : competitive strategies for converging markets
Material type:
ArticleLanguage: German Publication details: KIT Scientific Publishing 2009Description: 1 electronic resource (XII, 189 p. p.)ISBN: - KSP/1000011570
- 9783866443778
Open Access star Unrestricted online access
With the advent of digital convergence, incumbent telephone and cable companies have begun to offer their services, such as voice telephony, Internet and TV in so-called triple play packages. While carefully recognizing the technological, legal and economic framework of the fixed-line telecommunications industry, this book investigates whether bundling is indeed a profitable pricing strategy for the firms and if it can possibly facilitate the leverage of market power into neighboring markets.
Creative Commons https://creativecommons.org/licenses/by-nc-nd/4.0/ cc https://creativecommons.org/licenses/by-nc-nd/4.0/
German
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