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This book studies the making of the postcolonial author and text as a brand. It examines specific themes, wherein the postcolonial text acquires global visibility, even determining the nature of global debates: the authenticity of representing ‘native’ cultures, subalternity, indigeneity, and humanism. It studies the circulation of the postcolonial as literary-ethnic chic and the author as a globally mobile celebrity.

Creative Commons https://creativecommons.org/licenses/by-nc-nd/4.0/ cc https://creativecommons.org/licenses/by-nc-nd/4.0/

English