TY  - GEN
AU  - Dolnicar,Sara
AU  - Grün,Bettina
AU  - Leisch,Friedrich
TI  - Market Segmentation Analysis : Understanding It, Doing It, and Making It Useful
SN  - 978-981-10-8818-6
PY  - 2018///
CY  - Singapore
PB  - Springer Nature
KW  - Market research
KW  - bicssc
KW  - Probability & statistics
KW  - Business
KW  - Management science
KW  - Statistics 
N1  - Open Access
N2  - Business; Management science; Market research; Statistics 
UR  - https://library.oapen.org/bitstream/20.500.12657/23073/1/1007085.pdf
UR  - https://directory.doabooks.org/handle/20.500.12854/30884
ER  -