TY  - GEN
AU  - Ortelbach,Björn
TI  - Controlling in wissenschaftlichen Verlagen : Analyse IT-induzierter Veränderungen wissenschaftlicher Verlage und Konzeption ausgewählter Controlling-Instrumente ; Internetökonomie
SN  - gup2007-210
PY  - 2007///
PB  - Universitätsverlag Göttingen
KW  - Economics, finance, business & management
KW  - bicssc
KW  - Publishing industry & book trade
KW  - scientific publishing
KW  - digitisation
KW  - transformation
KW  - scientific communication
N1  - Open Access
N2  - Compared with other industries, scientific publishing has a centuries-old tradition. However, it is currently the development of digital information and communication technologies in probably the biggest upheaval since the invention of the printing press. Björn Ortelbach deals with the impact of technological development in the scientific publishing industry from a business point of view. In the first part of the book he analyzes how value added cost structures and business models of publishers change. The second part of the book deals with the impact of these changes on the control of these companies. Based on the previously worked out specifics of the industry design proposals for the use of controlling mechanisms are developed
UR  - https://library.oapen.org/bitstream/20.500.12657/36965/1/ortelbach.pdf
UR  - https://directory.doabooks.org/handle/20.500.12854/38211
ER  -