TY - GEN AU - McDonald,Tom TI - Social Media in Rural China SN - 111.9781910634691 PY - 2016/// PB - UCL Press KW - Society & social sciences KW - bicssc KW - Social & cultural anthropology, ethnography KW - culture KW - social media KW - society KW - ethnography KW - China KW - Qzone KW - Tencent QQ KW - WeChat N1 - Open Access N2 - China’s distinctive social media platforms have gained notable popularity among the nation’s vast number of internet users, but has China’s countryside been ‘left behind’ in this communication revolution? Tom McDonald spent 15 months living in a small rural Chinese community researching how the residents use social media in their daily lives. His ethnographic findings suggest that, far from being left behind, social media is already deeply integrated into the everyday experience of many rural Chinese people UR - https://library.oapen.org/bitstream/20.500.12657/32062/1/618833.pdf UR - https://library.oapen.org/bitstream/20.500.12657/32062/1/618833.pdf UR - https://library.oapen.org/bitstream/20.500.12657/32062/1/618833.pdf UR - https://directory.doabooks.org/handle/20.500.12854/36775 ER -