TY - GEN AU - Romano,Donato AU - Stefani,Gianluca TI - How safe is eating chicken? SN - OAPEN_345473 PY - 2006/// PB - Firenze University Press KW - Food & society KW - bicssc KW - Food & beverage technology KW - economics KW - sociology KW - unione europea KW - alimentazione KW - sociologia KW - atti di convegno KW - european union KW - proceedings KW - nutrition KW - economia KW - Bovine spongiform encephalopathy KW - Chicken KW - Food chain KW - Food safety KW - France KW - Germany KW - Italy KW - Netherlands KW - Risk management KW - Risk perception N1 - Open Access N2 - Consumers trust is a key factor in dealing with rising concerns about food safety and food quality, but only few studies have dealt with consumer attitudes and none of them has tried to model the process of consumer response. This book reports the main findings of an european project aimed at analysing trust along the food chain and its relationship with food risk communication. The papers collected investigate the mechanisms that determine the social diffusion of trust, examining the interplay of the psychological, sociological and economic factors; and analyze the impact of the food risk communication policies on consumers and producers and on the society as a whole; Consumers trust is a key factor in dealing with rising concerns about food safety and food quality, but only few studies have dealt with consumer attitudes and none of them has tried to model the process of consumer response. This book reports the main findings of an european project aimed at analysing trust along the food chain and its relationship with food risk communication. The papers collected investigate the mechanisms that determine the social diffusion of trust, examining the interplay of the psychological, sociological and economic factors; and analyze the impact of the food risk communication policies on consumers and producers and on the society as a whole UR - https://library.oapen.org/bitstream/20.500.12657/34889/1/345473.pdf UR - https://library.oapen.org/bitstream/20.500.12657/34889/1/345473.pdf UR - https://directory.doabooks.org/handle/20.500.12854/32703 ER -