TY  - GEN
AU  - Holste,Alexander
TI  - Semiotische Effizienz interfachlicher Sprache-Bild-Textsorten : Schreibprozesse bei Pflichtenheften technischer Ausschreibungen
SN  - OAPEN_1006684
PY  - 2019///
CY  - Berlin
PB  - Frank & Timme
KW  - Semantics, discourse analysis, etc
KW  - bicssc
KW  - Interdisciplinary studies
KW  - communication
KW  - semiotics
KW  - efficiency
KW  - communicative efficiency
KW  - semiotic efficiency
KW  - Language-image-text types
KW  - Language-image-text varieties
KW  - textual design
KW  - technical editing
KW  - technical writing
KW  - technical tendering, technical tenders
KW  - text type requirement specification
KW  - text type conventions
N1  - Open Access
N2  - Communicative efficiency can be measured with conventions. Besides linguistic means, pictures and diagrams are also an expression of such conventions. In the practice of technical editing, this refers to multimodal text types with technical language elements, photographs, technical drawings, various types of diagrams, etc. Alexander Holste uses the example of the text type specification sheet to show how an inter-disciplinary team of engineers, lawyers, business economists, etc. negotiates these conventions. The different, technically justified ideas of the text type conventions, especially with regard to the choice of multimodal means of expression, become clearly apparent. Requirement specifications are created in the context of the tendering of public contracts by public authorities. Since such contracts represent an important field of work for the companies involved, the efficient design of the specifications is highly relevant from a business management point of view.   Alexander Holste, Dr. phil., studied German as well as business administration in Essen and Turin and headed the technical editorial department of a public transport company before he started teaching professional and scientific writing at the University of Duisburg-Essen in 2009, especially for engineering scientists. His research interests lie in the fields of semiotics, text linguistics, technical communication and writing didactics
UR  - https://library.oapen.org/bitstream/20.500.12657/23468/1/Holste_Semiotische_Effizienz.pdf
UR  - https://library.oapen.org/bitstream/20.500.12657/23468/1/Holste_Semiotische_Effizienz.pdf
UR  - https://library.oapen.org/bitstream/20.500.12657/23468/1/Holste_Semiotische_Effizienz.pdf
UR  - https://directory.doabooks.org/handle/20.500.12854/37009
ER  -