TY  - GEN
AU  - Moser,Karin
TI  - Der österreichische Werbefilm Die Genese eines Genres von seinen Anfängen bis 1938
SN  - 9783110622300
PY  - 2019///
CY  - Berlin/Boston
PB  - De Gruyter
KW  - European history
KW  - bicssc
KW  - 20th century history: c 1900 to c 2000
KW  - Social & cultural history
KW  - Economic history
KW  - Culture of memory
KW  - media history
KW  - advertising
N1  - Open Access
N2  - Filmed commercials are part of the culture of remembrance and of corporate and film history. When did this form of advertising begin? Who were the first sponsors and were advertising films made differently at that time than now? The monograph addresses these questions using the example of Austria. Starting from the early period of cinematography, it researches the development and establishment of the genre of the commercial in Austria until 1938
UR  - https://library.oapen.org/bitstream/20.500.12657/23559/1/1006587.pdf
UR  - https://library.oapen.org/bitstream/20.500.12657/23559/1/1006587.pdf
UR  - https://library.oapen.org/bitstream/20.500.12657/23559/1/1006587.pdf
UR  - https://directory.doabooks.org/handle/20.500.12854/39522
ER  -