TY - GEN AU - Leonardo Casini AU - Veronica Alampi Sottini AU - Andrea Dominici AU - Sara Fabbrizzi AU - Caterina Romano AU - Francesca Gerini TI - Il mercato del vino nella Grande Distribuzione Organizzata in Italia : Tendenze 2009-2017 e previsioni SN - 978-88-5518-056-6 PY - 2020/// PB - Firenze University Press KW - scanner data KW - time series KW - sales forecasts KW - italian wine market N1 - Open Access N2 - This report analyzes the composition and trends of wine sales in the Italian large-scale retail trade in the period 2009-2017. The analysis focuses on wine sales by type of product, i.e. sales format, color, still/sparkling wine, geographical indication, sales in promotion. Specific insights regard wines in 0.75 liter glass bottles, Private Label wine and the first twenty designations of origin in terms of value sold in the large-scale distribution. Lastly, forecasting models based on quarterly time series have been developed to provide a picture of the future performance of the sector. The study allows defining appropriate strategies to be implemented to respond to new consumption trends UR - https://www.fupress.com/redir.ashx?RetUrl=4132_25285.pdf UR - https://directory.doabooks.org/handle/20.500.12854/53193 ER -