Niedersüß, Carl Dominik J. <br/><br/>
I Don't Even Recognize You Anymore : The Limits of the Protection of Alteration and Modernisation of Fictitious Characters 

 -  Nomos Verlagsgesellschaft mbH & Co. KG  2015 
<br/><br/> Open Access 
<br/><br/> Traditional trade marks have become a rarity, widely replaced by more appealing means of market communication. Fueled by the CJEU's liberal jurisdiction, widening the subject matter eligible for trade mark protection, a whole new world of opportunity has opened up to advertisers. 
<br/><br/><br/>Creative Commons 
<br/><br/><br/>English 
<br/><br/><label>ISBN: </label>/dx.doi.org/10.5771/9783845257143 9783845257143 
<br/><br/><label>Standard No.: </label>http://dx.doi.org/10.5771/9783845257143  doi 
<br/><br/><label>Subjects--Index Terms: </label>Unterhaltungs- und Medienrecht Marke Urheberrecht / Gewerblicher Rechtsschutz und Medienrecht Herstellernamen Medienrecht Herkunftszeichen