TY  - GEN
AU  - Niedersüß,Carl Dominik J.
TI  - I Don't Even Recognize You Anymore : The Limits of the Protection of Alteration and Modernisation of Fictitious Characters
SN  - /dx.doi.org/10.5771/9783845257143
PY  - 2015///
PB  - Nomos Verlagsgesellschaft mbH & Co. KG
KW  - Unterhaltungs- und Medienrecht
KW  - Marke
KW  - Urheberrecht / Gewerblicher Rechtsschutz und Medienrecht
KW  - Herstellernamen
KW  - Medienrecht
KW  - Herkunftszeichen
N1  - Open Access
N2  - Traditional trade marks have become a rarity, widely replaced by more appealing means of market communication. Fueled by the CJEU's liberal jurisdiction, widening the subject matter eligible for trade mark protection, a whole new world of opportunity has opened up to advertisers
UR  - https://www.nomos-elibrary.de/10.5771/9783845257143
UR  - https://directory.doabooks.org/handle/20.500.12854/49752
ER  -