TY  - GEN
AU  - Aldo Burresi
TI  - Il marketing della moda : Temi emergenti nel tessile-abbigliamento
SN  - 978-88-6453-103-8
PY  - 2005///
PB  - Firenze University Press
KW  - Economia
KW  - Imprese
KW  - Moda
KW  - Marketing
KW  - Gestione d'impresa
N1  - Open Access
N2  - This work addresses issues of strategic marketing and business management in the fashion system, highlighting the specific and differentiated elements. The authors analyse the textile-clothing sector, with special focus on the processes of innovation, the dynamics and the new agents emerging in the distribution field, the role of the brand and the internationalisaton of the enterprises. In conclusion, the study identifies various emerging marketing strategies on which a specific research approach to fashion marketing can be constructed
UR  - https://www.fupress.com/redir.ashx?RetUrl=380_24703.pdf
UR  - https://directory.doabooks.org/handle/20.500.12854/52799
ER  -