Sonyel Oflazo?lu <br/><br/>
Marketing 

 -  IntechOpen  2018 
 - 1 electronic resource (160 p.) 
<br/><br/> Open Access 
<br/><br/> This book on marketing continues to reflect our firm belief that the Wheel of Consumer Analysis is a powerful tool not only for organizing consumer behaviour knowledge but also for understanding consumers and for guiding the development of successful marketing strategies. In fact, it has been used by marketing consultants and practitioners to do so. The various chapters presented here follow several approaches, which researchers can explore in different contexts. This book intends to contribute to a better understanding of the application areas of marketing strategies and shows how these business practices in social sciences can stimulate various topics. 
<br/><br/><br/>All rights reserved 
<br/><br/><br/>English 
<br/><br/><label>ISBN: </label>intechopen.71388 9781789234374 9781789234367 
<br/><br/><label>Standard No.: </label>10.5772/intechopen.71388  doi 
<br/><br/><label>Subjects--Index Terms: </label>Social Sciences and Humanities Management and Economics Business Marketing