TY  - GEN
AU  - Jean-Jacques Lambin
TI  - Changing Market Relationships in the Internet Age
SN  - 9782875581839
PY  - 2008///
PB  - Presses universitaires de Louvain
KW  - marketing
KW  - économie de marché
KW  - marché
KW  - globalisation économique
KW  - Internet
N1  - Open Access
N2  - This volume, which takes the form of an essay, attempts to structure a forward- looking approach to the evolving role of marketing in today’s economy. Many organisations today recognize the need to become more market responsive in view of the growing complexity of the global and interconnected market in which they operate. Internet technology is resulting in an increasingly globalised market, with easier access to information, new market players and new forms of partnerships. It is also chang
UR  - http://books.openedition.org/pucl/1635
UR  - https://directory.doabooks.org/handle/20.500.12854/42978
ER  -