TY  - GEN
AU  - Palma,Marco A.
AU  - Palma,Marco A.
TI  - Marketing Strategies of the Horticultural Production Chain
SN  - books978-3-0365-0403-2
PY  - 2021///
CY  - Basel, Switzerland
PB  - MDPI - Multidisciplinary Digital Publishing Institute
KW  - Business strategy
KW  - bicssc
KW  - marketing
KW  - relationship marketing
KW  - social-media marketing
KW  - new-media marketing
KW  - green industry
KW  - qualitative
KW  - garden center
KW  - nursery
KW  - landscape
KW  - Acer rubrum
KW  - Taxodium distichum
KW  - Vitex agnus-castus
KW  - gain
KW  - loss
KW  - landscape establishment
KW  - tree establishment
KW  - food loss
KW  - sustainability
KW  - food supply chain
KW  - food security
KW  - loss management
KW  - productivity
KW  - Keywords: food security
KW  - horticulture
KW  - tomato
KW  - postharvest loss
KW  - food loss and waste
KW  - private food policy and standards
KW  - destination of loss
KW  - price consciousness
KW  - visual attention
KW  - in-store signage
KW  - ornamental plants
KW  - conjoint analysis
KW  - smallholders
KW  - farm production diversity
KW  - food consumption diversity
KW  - seasonal food consumption
KW  - Tanzania
KW  - ornamental horticulture businesses
KW  - nurseries
KW  - garden centers
KW  - landscape businesses
KW  - social media
KW  - marketing costs
KW  - export performance
KW  - ARDL bound test cointegration
KW  - Ethiopia
KW  - postharvest
KW  - post-harvest
KW  - Pacific
KW  - municipal market
KW  - road-side market
KW  - Honiara
KW  - Guadalcanal
KW  - Malaita
N1  - Open Access
N2  - This book consists of a series of articles that present novel trends in horticulture marketing and some of the key supply chain management issues for the horticulture industry across a wide range of geographical regions
UR  - https://mdpi.com/books/pdfview/book/3526
UR  - https://directory.doabooks.org/handle/20.500.12854/68506
ER  -