TY  - GEN
AU  - Marine-Roig,Estela
AU  - Martin-Fuentes,Eva
AU  - Daries Ramón,Natalia
AU  - Cristobal-Fransi,Eduard
AU  - Ferrer-Rosell,Berta
TI  - Sustainable Tourism Marketing
SN  - books978-3-03928-683-6
PY  - 2020///
PB  - MDPI - Multidisciplinary Digital Publishing Institute
KW  - halal-friendly image
KW  - Cultural tourism
KW  - social problems
KW  - perceived risk
KW  - Malaysia
KW  - hotel industry
KW  - exotic local culture
KW  - brand loyalty
KW  - cultural distance
KW  - subjective knowledge
KW  - Malaysia Airlines
KW  - socio-cultural factors
KW  - return on investments
KW  - preventive conservation
KW  - sense of home
KW  - loyalty
KW  - tourism intention
KW  - flamenco tourism
KW  - sustainability
KW  - urbanization
KW  - cultural heritage
KW  - lean canvas
KW  - emotional experiences
KW  - Muslim tourism
KW  - lean startup
KW  - Islamic religiosity
KW  - perceived inconveniences
KW  - attitude
KW  - tourism marketing
KW  - tourism
KW  - guest house
KW  - Flamenco art
KW  - intangible cultural heritage
KW  - Pakistan
KW  - attachment to place
KW  - destination marketing organization
KW  - Slovakia
KW  - usefulness of public opinion
KW  - effectiveness
KW  - path analysis
KW  - value cognition
KW  - satisfaction
KW  - sustainable tourism
KW  - non-Muslim destination
KW  - cultural tourism
KW  - tourist behavior
KW  - purchase intention
KW  - environment
KW  - online marketing
KW  - brand image
KW  - cultural tourist
KW  - air disaster
KW  - marketization
KW  - destination management
N1  - Open Access
N2  - In this book, we introduce the themes and approaches covered in the issue Sustainable Tourism Marketing. Its objective was to analyze the main contributions made as a result of research related to sustainable tourism–marketing management and current trends in the field. This book gathered articles about the marketing of destinations, and the marketing and communication management of companies and tourism organizations from a sustainable tourism perspective
UR  - https://mdpi.com/books/pdfview/book/2245
UR  - https://directory.doabooks.org/handle/20.500.12854/60355
ER  -