I Don't Even Recognize You Anymore : The Limits of the Protection of Alteration and Modernisation of Fictitious Characters

By: Material type: ArticleArticleLanguage: English Publication details: Nomos Verlagsgesellschaft mbH & Co. KG 2015ISBN:
  • /dx.doi.org/10.5771/9783845257143
  • 9783845257143
Subject(s): Online resources: Summary: Traditional trade marks have become a rarity, widely replaced by more appealing means of market communication. Fueled by the CJEU's liberal jurisdiction, widening the subject matter eligible for trade mark protection, a whole new world of opportunity has opened up to advertisers.
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Traditional trade marks have become a rarity, widely replaced by more appealing means of market communication. Fueled by the CJEU's liberal jurisdiction, widening the subject matter eligible for trade mark protection, a whole new world of opportunity has opened up to advertisers.

Creative Commons https://creativecommons.org/licenses/by/4.0/ cc https://creativecommons.org/licenses/by/4.0/

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