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Results of search for 'su:"Markenmanagement"'
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Authors
Hieronimus, Fabian
Kranz, Marcel
Secka, Marion
Topics
Banking
Business ethics & so...
Market research
Production & quality...
Sales & marketing ma...
Your search returned 3 results.
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1.
Die Relevanz der Unternehmensmarke : Ein Beitrag zum Markenmanagement bei unterschiedlichen Stakeholderinteressen
by
Kranz, Marcel
[auth]
Material type:
Article
Language:
German
Publication details:
Bern
Peter Lang International Academic Publishing Group
2018
Online resources:
DOAB: download the publication
DOAB: download the publication
DOAB: download the publication
DOAB: description of the publication
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2.
Persoenlichkeitsorientiertes Markenmanagement : Eine empirische Untersuchung zur Messung, Wahrnehmung und Wirkung der Markenpersoenlichkeit
by
Hieronimus, Fabian
[auth]
Material type:
Article
Language:
German
Publication details:
Bern
Peter Lang International Academic Publishing Group
2018
Online resources:
DOAB: download the publication
DOAB: download the publication
DOAB: download the publication
DOAB: description of the publication
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3.
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Einfluss von Kommunikationsmaßnahmen mit CSR-Bezug auf die Einstellung zur Marke : Entwicklung und Ueberpruefung eines konzeptionellen Modells
by
Secka, Marion
[auth]
Material type:
Article
Language:
German
Publication details:
Bern
Peter Lang International Academic Publishing Group
20150309
Online resources:
DOAB: download the publication
DOAB: download the publication
DOAB: download the publication
DOAB: description of the publication
Availability:
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