000 02376naaaa2200373uu 4500
001 https://directory.doabooks.org/handle/20.500.12854/28962
005 20220219233754.0
020 _a978-3-030-24914-4
024 7 _a10.1007/978-3-030-24914-4
_cdoi
041 0 _aEnglish
042 _adc
072 7 _aHBTB
_2bicssc
072 7 _aJHB
_2bicssc
072 7 _aJHBL
_2bicssc
100 1 _aJansson, Jenny
_4auth
700 1 _aUba, Katrin
_4auth
245 1 0 _aTrade Unions on YouTube : Online Revitalization in Sweden
260 _aCham
_bSpringer Nature
_c2019
300 _a1 electronic resource (160 p.)
506 0 _aOpen Access
_2star
_fUnrestricted online access
520 _aThis open access book investigates how trade unions representing different social classes use YouTube videos for renewal purposes. Information and communication technology has undoubtedly offered new opportunities for social movements, but while research suggests that these new means of communication can be used for trade union revitalization, few studies have examined what unions actually do on social media. By analysing more than 4500 videos that have been uploaded by Swedish trade unions, Jansson and Uba explore how unions use YouTube to address issues such as recruiting new members, improving internal democracy, promoting political campaigns and constructing (new) self-images. The results demonstrate that trade unions representing a range of social classes use different revitalization strategies via YouTube. This research will be of use to students and scholars researching European politics and political participation, trade unionism and labour movements in the digital age.
540 _aCreative Commons
_fhttps://creativecommons.org/licenses/by/4.0
_2cc
_4https://creativecommons.org/licenses/by/4.0
546 _aEnglish
650 7 _aSocial & cultural history
_2bicssc
650 7 _aSociology
_2bicssc
650 7 _aSociology: work & labour
_2bicssc
653 _aSocial sciences
653 _aIndustrial sociology
653 _aMass media
653 _aCommunication
653 _aLabor—History
856 4 0 _awww.oapen.org
_uhttps://library.oapen.org/bitstream/20.500.12657/22859/1/1007302.pdf
_70
_zDOAB: download the publication
856 4 0 _awww.oapen.org
_uhttps://directory.doabooks.org/handle/20.500.12854/28962
_70
_zDOAB: description of the publication
999 _c51413
_d51413