| 000 | 02685naaaa2200409uu 4500 | ||
|---|---|---|---|
| 001 | https://directory.doabooks.org/handle/20.500.12854/32329 | ||
| 020 | _aoapen_628402 | ||
| 020 | _a9783110416794;9783110416831 | ||
| 024 | 7 |
_a10.26530/oapen_628402 _cdoi |
|
| 041 | 0 | _aEnglish | |
| 042 | _adc | ||
| 072 | 7 |
_aD _2bicssc |
|
| 100 | 1 |
_aSiegert, Gabriele _4auth |
|
| 700 | 1 |
_aRimscha, Björn _4auth |
|
| 700 | 1 |
_aGrubenmann, Stephanie _4auth |
|
| 245 | 1 | 0 | _aCommercial Communication in the Digital Age : Information or Disinformation? |
| 260 |
_bDe Gruyter Mouton _c20170415 |
||
| 506 | 0 |
_aOpen Access _2star _fUnrestricted online access |
|
| 520 | _aIn today’s digital age, online and mobile advertising are of growing importance, with advertising no longer bound to the traditional media industry. Although the advertising industry still has broader access to the different measures and channels, users and consumers today have more possibilities to publish, get informed or communicate – to “co-create” –, and to reach a bigger audience. There is a good chance thus that users and consumers are better informed about the objectives and persuasive tricks of the advertising industry than ever before. At the same time, advertisers can inform about products and services without the limitations of time and place faced by traditional mass media. But will there really be a time when advertisers and consumers have equal power, or does tracking users online and offline lead to a situation where advertisers have more information about the consumers than ever before? The volume discusses these questions and related issues. | ||
| 540 |
_aCreative Commons _fhttps://creativecommons.org/licenses/by-nc-nd/4.0/legalcode _2cc _4https://creativecommons.org/licenses/by-nc-nd/4.0/legalcode |
||
| 546 | _aEnglish | ||
| 650 | 7 |
_aLiterature & literary studies _2bicssc |
|
| 653 | _aLiterature | ||
| 653 | _aCommunication Science | ||
| 653 | _aAdvertising | ||
| 653 | _aDisinformation | ||
| 653 | _aGreenwashing | ||
| 653 | _aInternet | ||
| 653 | _aInternet of things | ||
| 653 | _aJournalism | ||
| 653 | _aMarketing | ||
| 653 | _aMeme | ||
| 856 | 4 | 0 |
_awww.oapen.org _uhttps://library.oapen.org/bitstream/20.500.12657/31406/1/628402.pdf _70 _zDOAB: download the publication |
| 856 | 4 | 0 |
_awww.oapen.org _uhttps://library.oapen.org/bitstream/20.500.12657/31406/1/628402.pdf _70 _zDOAB: download the publication |
| 856 | 4 | 0 |
_awww.oapen.org _uhttps://library.oapen.org/bitstream/20.500.12657/31406/1/628402.pdf _70 _zDOAB: download the publication |
| 856 | 4 | 0 |
_awww.oapen.org _uhttps://directory.doabooks.org/handle/20.500.12854/32329 _70 _zDOAB: description of the publication |
| 999 |
_c54350 _d54350 |
||