000			01770naaaa2200229uu 4500
001			https://directory.doabooks.org/handle/20.500.12854/27475
020			_a9781501730733;9781501730740
041	0		_aEnglish
042			_adc
100	1		_aYoujeong, Oh _4auth
245	1	0	_aPop City : Korean Popular Culture and the Selling of Place
260			_aIthaca, NY _bCornell University Press _c20181215
506	0		_aOpen Access _2star _fUnrestricted online access
520			_aThis book examines how Korean television dramas and K-pop music are employed to promote urban and rural regions within South Korea to overseas tourists. Riding the international popularity of Korean entertainment, Korean cities have actively used K-dramas and K-pop idols in advertisements designed to attract foreign tourists to their regions. By examining the process of cultural marketing, this book shows that places can be “sold” just like TV dramas and pop idols by promoting spectacular images rather than substantial physical and cultural qualities.
540			_aCreative Commons _fhttps://creativecommons.org/licenses/by-nc-nd/4.0/legalcode _2cc _4https://creativecommons.org/licenses/by-nc-nd/4.0/legalcode
546			_aEnglish
653			_aAnthropology
856	4	0	_awww.oapen.org _uhttps://library.oapen.org/bitstream/20.500.12657/25331/1/1004768.pdf _70 _zDOAB: download the publication
856	4	0	_awww.oapen.org _uhttps://library.oapen.org/bitstream/20.500.12657/25331/1/1004768.pdf _70 _zDOAB: download the publication
856	4	0	_awww.oapen.org _uhttps://library.oapen.org/bitstream/20.500.12657/25331/1/1004768.pdf _70 _zDOAB: download the publication
856	4	0	_awww.oapen.org _uhttps://directory.doabooks.org/handle/20.500.12854/27475 _70 _zDOAB: description of the publication
999			_c58198 _d58198