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001 https://directory.doabooks.org/handle/20.500.12854/36777
020 _a111.9781787351653
024 7 _a10.14324/111.9781787351653
_cdoi
041 0 _aEnglish
042 _adc
072 7 _aJFC
_2bicssc
072 7 _aJFD
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072 7 _aJH
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072 7 _aJHB
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072 7 _aJHBK
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072 7 _aJHBL
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072 7 _aJHM
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072 7 _aJHMC
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072 7 _aKNT
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100 1 _aSpyer, Juliano
_4auth
245 1 0 _aSocial Media in Emergent Brazil
260 _bUCL Press
_c2017
300 _a1 electronic resource (258 p.)
506 0 _aOpen Access
_2star
_fUnrestricted online access
520 _aSince the popularisation of the internet, low-income Brazilians have received little government support to help them access it. In response, they have largely self-financed their digital migration. Internet cafés became prosperous businesses in working-class neighbourhoods and rural settlements, and, more recently, families have aspired to buy their own home computer with hire purchase agreements. As low-income Brazilians began to access popular social media sites in the mid-2000s, affluent Brazilians ridiculed their limited technological skills, different tastes and poor schooling, but this did not deter them from expanding their online presence. Young people created profiles for barely literate older relatives and taught them to navigate platforms such as Facebook and WhatsApp. Based on 15 months of ethnographic research, this book aims to understand why low-income Brazilians have invested so much of their time and money in learning about social media. Juliano Spyer explores this question from a number of perspectives, including education, relationships, work and politics. He argues that social media is the way for low-income Brazilians to stay connected to the family and friends they see in person on a regular basis, which suggests that social media serves a crucial function in strengthening traditional social relations
540 _aCreative Commons
_fhttps://creativecommons.org/licenses/by-nc-nd/4.0/
_2cc
_4https://creativecommons.org/licenses/by-nc-nd/4.0/
546 _aEnglish
650 7 _aCultural studies
_2bicssc
650 7 _aMedia studies
_2bicssc
650 7 _aSociology & anthropology
_2bicssc
650 7 _aSociology
_2bicssc
650 7 _aSociology: family & relationships
_2bicssc
650 7 _aSociology: work & labour
_2bicssc
650 7 _aAnthropology
_2bicssc
650 7 _aSocial & cultural anthropology, ethnography
_2bicssc
650 7 _aMedia, information & communication industries
_2bicssc
653 _afacebook
653 _abrazil
653 _aanthropology
653 _aethnography
653 _aEvangelicalism
653 _aLiteracy
653 _aSocial media
653 _aWhatsApp
856 4 0 _awww.oapen.org
_uhttps://library.oapen.org/bitstream/20.500.12657/30196/1/648690.pdf
_70
_zDOAB: download the publication
856 4 0 _awww.oapen.org
_uhttps://library.oapen.org/bitstream/20.500.12657/30196/1/648690.pdf
_70
_zDOAB: download the publication
856 4 0 _awww.oapen.org
_uhttps://library.oapen.org/bitstream/20.500.12657/30196/1/648690.pdf
_70
_zDOAB: download the publication
856 4 0 _awww.oapen.org
_uhttps://directory.doabooks.org/handle/20.500.12854/36777
_70
_zDOAB: description of the publication
999 _c58846
_d58846