000			02131naaaa2200385uu 4500
001			https://directory.doabooks.org/handle/20.500.12854/39522
020			_a9783110622300
020			_a9783110618969;9783110619140
024	7		_a10.1515/9783110622300 _cdoi
041	0		_aGerman
042			_adc
072		7	_aHBJD _2bicssc
072		7	_aHBLW _2bicssc
072		7	_aHBTB _2bicssc
072		7	_aKCZ _2bicssc
100	1		_aMoser, Karin _4auth
245	1	0	_aDer österreichische Werbefilm Die Genese eines Genres von seinen Anfängen bis 1938
260			_aBerlin/Boston _bDe Gruyter _c2019
300			_a1 electronic resource (307 p.)
506	0		_aOpen Access _2star _fUnrestricted online access
520			_aFilmed commercials are part of the culture of remembrance and of corporate and film history. When did this form of advertising begin? Who were the first sponsors and were advertising films made differently at that time than now? The monograph addresses these questions using the example of Austria. Starting from the early period of cinematography, it researches the development and establishment of the genre of the commercial in Austria until 1938.
540			_aCreative Commons _fhttps://creativecommons.org/licenses/by/4.0/ _2cc _4https://creativecommons.org/licenses/by/4.0/
546			_aGerman
650		7	_aEuropean history _2bicssc
650		7	_a20th century history: c 1900 to c 2000 _2bicssc
650		7	_aSocial & cultural history _2bicssc
650		7	_aEconomic history _2bicssc
653			_aCulture of memory
653			_amedia history
653			_aadvertising
856	4	0	_awww.oapen.org _uhttps://library.oapen.org/bitstream/20.500.12657/23559/1/1006587.pdf _70 _zDOAB: download the publication
856	4	0	_awww.oapen.org _uhttps://library.oapen.org/bitstream/20.500.12657/23559/1/1006587.pdf _70 _zDOAB: download the publication
856	4	0	_awww.oapen.org _uhttps://library.oapen.org/bitstream/20.500.12657/23559/1/1006587.pdf _70 _zDOAB: download the publication
856	4	0	_awww.oapen.org _uhttps://directory.doabooks.org/handle/20.500.12854/39522 _70 _zDOAB: description of the publication
999			_c58856 _d58856