| 000 | 01640naaaa2200277uu 4500 | ||
|---|---|---|---|
| 001 | https://directory.doabooks.org/handle/20.500.12854/52799 | ||
| 005 | 20220220041224.0 | ||
| 020 | _a978-88-6453-103-8 | ||
| 020 | _a9788864531038 | ||
| 024 | 7 |
_a10.36253/978-88-6453-103-8 _cdoi |
|
| 042 | _adc | ||
| 100 | 1 |
_aAldo Burresi _4auth |
|
| 245 | 1 | 0 | _aIl marketing della moda : Temi emergenti nel tessile-abbigliamento |
| 260 |
_bFirenze University Press _c2005 |
||
| 300 | _a1 electronic resource (186 p.) | ||
| 506 | 0 |
_aOpen Access _2star _fUnrestricted online access |
|
| 520 | _aThis work addresses issues of strategic marketing and business management in the fashion system, highlighting the specific and differentiated elements. The authors analyse the textile-clothing sector, with special focus on the processes of innovation, the dynamics and the new agents emerging in the distribution field, the role of the brand and the internationalisaton of the enterprises. In conclusion, the study identifies various emerging marketing strategies on which a specific research approach to fashion marketing can be constructed. | ||
| 540 |
_aCreative Commons _fhttps://creativecommons.org/licenses/by-nc-nd/4.0/ _2cc _4https://creativecommons.org/licenses/by-nc-nd/4.0/ |
||
| 653 | _aEconomia | ||
| 653 | _aImprese | ||
| 653 | _aModa | ||
| 653 | _aMarketing | ||
| 653 | _aGestione d'impresa | ||
| 856 | 4 | 0 |
_awww.oapen.org _uhttps://www.fupress.com/redir.ashx?RetUrl=380_24703.pdf _70 _zDOAB: download the publication |
| 856 | 4 | 0 |
_awww.oapen.org _uhttps://directory.doabooks.org/handle/20.500.12854/52799 _70 _zDOAB: description of the publication |
| 999 |
_c64390 _d64390 |
||