000 04193naaaa2201141uu 4500
001 https://directory.doabooks.org/handle/20.500.12854/68600
005 20220220081505.0
020 _abooks978-3-03936-167-0
020 _a9783039361663
020 _a9783039361670
024 7 _a10.3390/books978-3-03936-167-0
_cdoi
041 0 _aEnglish
042 _adc
072 7 _aHP
_2bicssc
100 1 _aSeo, Han-Seok
_4edt
700 1 _aSeo, Han-Seok
_4oth
245 1 0 _aSensory Nudges: The Influences of Environmental Contexts on Consumers’ Sensory Perception, Emotional Responses, and Behaviors toward Food and Beverages
260 _aBasel, Switzerland
_bMDPI - Multidisciplinary Digital Publishing Institute
_c2020
300 _a1 electronic resource (210 p.)
506 0 _aOpen Access
_2star
_fUnrestricted online access
520 _aCake products with highly acceptable flavor and mouthfeel are not always successful in the marketplace. Sales of identical cake products sold in two different bakery shops often differ. Patrons’ choices of specific cake items differ depending on menu designs at restaurants. Such examples suggest that consumer behavior related to eating, preparing, or purchasing foods and beverages is typically complex, dynamic, and sensitive to environmental cues surrounding them. The nine original research articles and two systematic review articles addressed in this book provide recent informative and insightful findings on how sensory cues related to eating/drinking environmental contexts can serve as “sensory nudges” that induce healthy eating and drinking along with consumer satisfaction.
540 _aCreative Commons
_fhttps://creativecommons.org/licenses/by/4.0/
_2cc
_4https://creativecommons.org/licenses/by/4.0/
546 _aEnglish
650 7 _aPhilosophy
_2bicssc
653 _acrossmodal correspondences
653 _aweight
653 _acolour
653 _asweetness
653 _acarbonation
653 _amediation
653 _aproduct design
653 _apackaging
653 _apackaging design
653 _atransparent packaging
653 _aexpected taste
653 _afood judgements
653 _aposition
653 _acomplexity
653 _amixture perception
653 _arecipe
653 _amenu design
653 _amulti-sip
653 _atime–intensity
653 _aretronasal aroma
653 _aoolong tea beverage
653 _aconsumption experience
653 _awarm-up sample
653 _ataste
653 _asensory evaluation
653 _acontext
653 _avirtual reality
653 _aimmersion
653 _ahedonics
653 _aalcoholic beverages
653 _acrossmodal correspondence
653 _asocial judgment
653 _afacial shapes
653 _asweet
653 _asour
653 _aTCATA
653 _acrossmodal
653 _acore affect
653 _apsychoacoustics
653 _aice cream
653 _achoice
653 _apalatability perception
653 _athe number of options
653 _acurry
653 _atea
653 _achoice architecture
653 _asensory nudges
653 _avisual cues
653 _asustainable consumer behavior
653 _adisplay area size
653 _aquantity of displayed products
653 _avisibility
653 _ahand-feel touch
653 _ahaptics
653 _atactile
653 _across-modal correspondence
653 _asensory perception
653 _aconsumer behavior
653 _aemotional response
653 _ascent
653 _afragrance
653 _acongruency
653 _await staff
653 _adining experience
653 _ainterpersonal behavior
653 _afood perception
653 _afood consumption
653 _anudge
653 _asensory
653 _aperception
653 _aacceptability
856 4 0 _awww.oapen.org
_uhttps://mdpi.com/books/pdfview/book/2362
_70
_zDOAB: download the publication
856 4 0 _awww.oapen.org
_uhttps://directory.doabooks.org/handle/20.500.12854/68600
_70
_zDOAB: description of the publication
999 _c75389
_d75389